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Facebook and Google Advertising Revolutionized!
As announced at the annual Canadian Franchise Association National Convention in Niagara Falls, Reshift Media has released an ad tool for multi-location businesses called the Brand Amplifier™. The Brand Amplifier™ is a Facebook and Google advertising platform built specifically for franchise,…
Facebook Adds Brand Lift to Help Businesses Measure Ad Impact
Facebook has started testing a new measurement study for a business’ campaign on the platform called Brand Lift. The study, a free service currently available for qualified companies only, will allow businesses to create a poll question for users to…
Facebook Enhances E-Commerce Options on Business Pages
We’ve previously written about Facebook’s increased focus on local businesses with the addition of Dynamic Ads and the Store Visits objective. While those new features centre on brick-and-mortar locations, Facebook also recently introduced an e-commerce Shop section on business pages,…
How Franchises Can Evaluate Their Facebook Store Visits Ad
Franchises and multi-location retailers have a new way to harness the power of Facebook advertising with a recently added objective called Store Visits. Once set up on the Facebook Locations framework (formerly known as Parent-Child), retailers can use the Store Visits ad units…
How To Use Facebook’s Dynamic Ads To Drive Local Store Visits
As a retailer, the idea of delivering Facebook ads that showcase your product catalog to potential customers seems like a no-brainer. But national retailers run into issues when their products aren’t available at every location, or they are priced differently…
A Comprehensive Guide to Facebook Store Visits
As we’ve mentioned previously, Facebook continues to go all in when it comes to local marketing. For franchises and multi-location businesses looking to focus their advertising on a local level, the social network has introduced a new ad campaign objective…
How to Break Through the Holiday Clutter with Facebook Ads
During the holiday season, a flood of competition for consumer dollars not only takes place in shopping malls but also in advertising spaces on social networks such as Facebook. The businesses that fully understand how the bidding process works for…
Facebook, Yelp Reviews Now Appear In Local Business Google Results
Word-of-mouth marketing has always been a fundamental aspect of a business’ success. In today’s digital age, conversations about experiences with a certain business have moved from dinner parties and water coolers to online platforms like Facebook and Yelp. For businesses…