The recipients of the 2025 International Business Awards® Stevie® Awards have been announced, and we are excited to share that Reshift Media has been awarded Gold for Marketing Disruptor of the Year for the second year in a row. Our winning entry for 2025 was our successful Meta advertising campaign for Pizza Hut: “Slicing Through the Noise: How Pizza Hut Revolutionized Local Advertising.”
We are thrilled to be recognized by such a prestigious organization as the Stevie® Awards and to stand alongside the international organizations that submitted their work. Celebrating its 22nd year, the 2025 International Business Awards® received over 3,800 nominations from organizations and individuals across multiple nations and territories. We’re incredibly grateful to be part of this esteemed group and thankful to the 250+ executives worldwide who participated in the over two-month judging process.
“We are honoured to receive the Gold Stevie Award for Marketing Disruptor of the Year for the second consecutive year. This recognition reflects the creativity, innovation, and hard work of our talented team, as well as the trust and collaboration of our outstanding partners at Pizza Hut. Together, we set out to challenge conventions and deliver something truly impactful — and we’re proud to see that effort recognized on an international stage.” said Steve Buors, CEO of Reshift Media.
Click here to view the 2025 Stevie® award winners.
ABOUT OUR WINNING CAMPAIGN
Our team collaborated with Pizza Hut’s Canadian and UK divisions to develop a digital marketing strategy that would help them grow their online sales locally in a hyper-competitive environment. To achieve the company’s objectives, which included quickly generating local online orders, capitalizing on local market opportunities, and supporting their national marketing plan and messaging, we leveraged our very own proprietary software, the Brand Amplifier.
We developed an agile, locally engaging social media advertising strategy for Facebook and Instagram, featuring appealing ad creative and tailored messaging. The Brand Amplifier employs machine learning and automation to implement locally geo-targeted campaigns at scale, allowing Pizza Hut franchisees to choose from pre-built, customizable campaigns that fit their local budget and market needs.
When a franchisee launched their campaign, the Brand Amplifier automatically geo-targeted it to their local area with a custom radius and incorporated local terms like city name, store name, and other key details directly into the ad copy. Our ads stood out thanks to localizing the creative to increase relevance, matching offers to local markets, and displaying them during key buying moments.
More than 50 unique ad creatives were developed over the campaign period using the Brand Amplifier software, which, when programmatically localized, provided over 54,000 potential local ad variations.
The campaign was a major success for our client and their network of franchisees. We are proud that this campaign, which they continue to implement to this day, has received such tremendous recognition.
Reshift Media is also grateful to have won another 2025 Stevie® Award, a Silver in the Company of the Year – Advertising, Marketing, & Public Relations category. Read more about it here.
ABOUT RESHIFT MEDIA
The team at Reshift Media provides support in all aspects of digital media, including software development, social media, search, and website/mobile development, to more than 200 clients in 22 countries. With over a decade of experience working with franchise systems and helping them grow, along with several accolades that highlight our team’s exceptional work, Reshift Media has established itself as a leading digital marketing agency for franchise companies across the globe.
Reshift Media has developed two award-winning proprietary software platforms made specifically for franchise companies and other multi-location organizations: the Brand Amplifier, which allows multi-location organizations to create social content and digital advertising at scale using advanced machine learning and automation, and Franify, which generates franchisee leads using an all-in-one digital marketing platform. Our mission here at Reshift Media is to relentlessly innovate, and we strive to fulfill this mission every day through our software and dedicated team efforts.
ABOUT THE STEVIE AWARDS
Stevie Awards are conferred in nine programs: the Asia-Pacific Stevie Awards, the German Stevie Awards, the Middle East & North Africa Stevie Awards, The American Business Awards®, The International Business Awards®, the Stevie Awards for Women in Business, the Stevie Awards for Great Employers, the Stevie Awards for Sales & Customer Service, and the Stevie Awards for Technology Excellence. Stevie Awards competitions receive more than 12,000 nominations each year from organizations in more than 70 nations. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at www.StevieAwards.com.
