Competition for customer attention is intense.

Digital marketing is an indispensable avenue for food service companies such as grocers, quick-service restaurants (QSRs), full-service restaurants, caterers and other similar businesses to gain new customers. However, the competition for consumer attention online is incredibly intense, meaning that businesses need to continually adapt in order to break through the clutter and make an impact. Companies who aren’t moving forward risk being left behind.

Our skilled team has in-depth experience working with food service companies to develop innovative digital strategies to out-maneuver competitors and grow their business. We can help you enhance every element of your digital approach, including social media, SEO, digital advertising, and your website or app. We know how to use digital marketing to achieve your objectives – such as online sales, location-based foot traffic or email signups.

People enjoying a meal

Even nationwide food service companies are local businesses

Food service organizations are inherently local in nature, meaning that even nationwide grocers, QSRs and full-service restaurants are actually local businesses. As companies grow in geographic size, it often becomes difficult to maintain the “local” aspect of the business due to the need to find efficiencies of scale. However, without a strong "digital ground game" you risk losing customers to local competitors who rank better for highly relevant "near me" searches and who do a better job connecting with their communities.

We have developed unique technology and processes built specifically for multi-location businesses to allow them to cost-effectively localize all aspects of their digital approach. Our team is able to add locally specific keywords and targeting to your website content, search strategy, social properties and digital advertising to increase relevance and effectiveness. Using our approach, you will see increased local customer engagement, stronger local search rankings and better advertising performance.

A localized strategy delivers 5X – 10X better results compared to a “traditional” approach.

We know how to achieve better results at a lower cost.

What we do

We have significant experience working with food services companies such as quick-service restaurants, full-service restaurants, grocers, and other similar businesses on a wide variety of digital initiatives.

Through our experience, we have developed specialized skills, knowledge and technology which enables us to deploy innovative, high-performing digital strategies that deliver better results.

As a food services organization, you have specific needs when it comes to social media, search, websites, mobile apps and digital marketing. You operate in an incredibly competitive industry which requires constant innovation in order to consistently out-rank and out-shine your competitors online.

Based on your specific business objectives, our team of digital specialists will review your online performance, analyze your competitors and identify untapped market opportunities in order to create a digital strategy that is completely unique to your organization. We will walk you through the strategy in detail and outline how we will put it into action.
Having an attractive and effective website is critical in the food services industry. Your website forms the backbone of your entire digital strategy, including SEO, social media and ecommerce. The usability of a restaurant or grocery website is often the difference between making a sale or losing one.

We excel at conceiving, designing and building amazing looking and high-performing websites for food service organizations. Our skilled designers and developers will create a website crafted specifically for your business, including any features and functionality you require to be successful. We have extensive experience deploying ecommerce websites and completing complex integrations between systems such as your CRM, POS and delivery partners. We incorporate SEO best practices and responsive design into every website we build to ensure top-tier performance.
A mobile app provides an opportunity to increase consumer convenience, retention and purchase frequency. Through a custom-built app, food service organizations are able to create an immersive experience that includes mobile-specific features and functionality. When well executed, a mobile app can create a deeper relationship with customers, which in turn increases sales.

Our team will work with you to design and develop a custom mobile app that will engage your customers and grow your sales. Mobile apps can include a wide variety of functionality, including customer profiles, ecommerce, loyalty programs and interactive menus/catalogs. We will integrate your app with your back-end systems such as your website, POS and CRM to provide a consistent user experience across all platforms.
Social media advertising is a highly effective marketing channel for both multi-location and independent food service organizations. The local nature of grocers, restaurants and other food service companies provides them with an opportunity to greatly increase the performance and lower the cost of their social campaigns through localization. Localization involves incorporating local terms, imagery and other elements into campaigns in order to boost their relevance to the end customer. Improved relevance translates into greater attention and better results.

Our talented team will create a social media campaign that is customized to the needs of your business and the characteristics of your market. They will design custom social media creative, build your campaign, and provide ongoing management, reporting and refinements.
Search engines are an important source of customers for most food service organizations. However, achieving strong rankings for high-value search terms is incredibly competitive, particularly within a local market. Optimization for local searches (i.e. searches with a geographic term or “near me” included) is a discipline all its own, requiring a specialized strategy and management plan in order to be successful. Done well, a local search strategy can reap huge rewards, as top-performing businesses gain a significant boost in their search visibility.

Our cross-functional team will work with you to develop, deploy and refine a search optimization approach tailored to your company’s specific needs and industry. Our search, technical and content specialists will provide guidance on areas such as website structure, content strategy, target search terms and other items. We will also develop a comprehensive local search strategy to help you win in the market(s) where you operate.
Similar to SEO, search engine advertising is a critical traffic driver for most food service organizations. Also like SEO, search advertising can be extremely competitive, particularly at the local level. In our experience, we have found that most food service companies do not have very sophisticated campaigns, which creates an opportunity for innovative companies to gain an advantage. The majority of businesses target the same high-cost terms without taking into account “long tail” searches or localization strategies to gain a competitive edge.

Rather than do the same thing everyone else is doing, we conduct research and analysis to find hidden opportunities that allow us to achieve stronger results at a lower cost. Our innovative search team will work with you to develop, implement and manage a winning search advertising strategy aimed at out-maneuvering your competitors to generate superior results.
Programmatic display advertising represents a great opportunity to achieve large, targeted reach at a reasonable cost. Display advertising is an effective way to reach new customers while also remaining top-of-mind with existing ones.

Our creative and advertising teams will work with you to design, implement and manage a customized display advertising program aimed at achieving your business objectives. Our team will develop the advertising creative and set up interest targeting, geographic targeting and other factors. We will also implement a comprehensive retargeting approach in order to increase touchpoints with customers who have expressed interest in your products.

We’re also franchise marketing experts

If your food services organization is a franchise, then you have definitely come to the right place! We have experience working with hundreds of franchise organizations around the world to deliver superior results.

GFA Award

Reshift Media Voted Best Franchise Marketing Firm

Reshift Media was voted the world's best franchise marketing firm two years in a row by the Global Franchise Awards at the 2023 and 2024 International Franchise Association conventions. The Global Franchise Awards recognizes excellence in franchising and is judged by an international panel of franchise association executives and industry experts.

What our clients say

What our clients say

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