Marketing Minute: Why Your Website Needs Structured Data

As a franchise owner, it’s essential that your website has structured data (also known as Schema Markup). This special code is applied to your website to let search engines and AI better understand your content.

In this quick 5-minute Franchise Marketing Minute, we explain the benefits of structured content, including:

✅ Improved Local SEO: Get more visibility in ‘near me’ and geographic-based searches​
✅ Enhanced Listings: Show reviews, hours, events, menus, and more right in search​
✅ Voice Search Readiness: Structured data helps voice assistants answer with your info​
✅ Brand Authority: Reinforce consistency across multiple digital touchpoints​
✅ Better Clickthrough Rates: Rich results stand out and attract more attention.

If you’re a franchise owner, marketer, or business leader wondering how to increase your visibility in search engines and AI, this video is for you.

Franchising Matters is a free video series hosted by Reshift Media where we discuss the hottest topics in franchising and interview thought leaders in and around the franchising industry, examining key issues and discussing the newest ideas.

If you need more help with your franchise organization’s structured data, please reach out to our experts.

AI overviews Google SEO

WRITTEN BY

Jen McDonnell

Jen is the Vice President of Content and Social Media at Reshift Media, where she manages a team responsible for the social strategies for several national and international brands. She has a strong content background, having previously worked in online journalism for 10 years. Her articles have been published in the National Post, the Ottawa Citizen, the Vancouver Province, the Calgary Herald, Flare, and more.