July 9, 2025

Marketing Minute: Why Franchises Need To Prioritize Voice Search

As a franchise owner, it’s essential that your website content is optimized for voice search, which continues to increase in popularity. A recent survey found 65% of those aged 25-49...

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July 2, 2025

Marketing Minute: Why Your Website Needs Structured Data

As a franchise owner, it’s essential that your website has structured data (also known as Schema Markup). This special code is applied to your website to let search engines and...

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June 24, 2025

Marketing Minute: Grow Website Traffic Despite Google’s AI Overviews

In this week’s Marketing Minute, we tackle AI Overviews’ impact on SEO. When consumers get answers directly from Google, they don’t click through to your website — meaning fewer leads,...

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June 17, 2025

Marketing Minute: How Generative AI is Revolutionizing SEO for Franchise Brands

We’re tackling complex digital marketing topics in 5 minutes or less! In this week’s video, Reshift’s Steve Buors tells us how generative AI is reshaping SEO as we know it....

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June 18, 2024

Video: What the Google Leak Means for Franchise SEO and How your Company Can Benefit

In this week’s episode, we discuss the a leak of thousands of Google documents, which may change how we think about SEO, particularly for franchise companies. We discuss how site...

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January 3, 2023

Optimize Your Image Filenames for SEO

If you own a business, whether that be a start-up, small- to mid-size brand, or are the owner of a franchise system, you likely already know how valuable search engine...

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November 26, 2021

4 Ways to Improve Image SEO

Search engine optimization, known by its acronym SEO, includes several components that help increase your website’s visibility in search engines, thereby increasing your traffic and influence. One component that plays...

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June 22, 2021

How to Find the Right Franchisees to Fuel Growth

Canadians are spending more time consuming digital media than ever before. According to eMarketer, digital accounts for 53.3% of total media time spent in Canada, which equates to almost five...

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July 12, 2018

Why You Should Add Structured Data to Your Website for Voice Search

Searching for things online is not new, but how people are doing it is evolving very quickly. Voice search is becoming a popular way for people to engage with the...

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February 17, 2017

5 Actionable SEO Tips for Franchise Owners in 2017

2017 is predicted to be the year when mobile devices replace desktops as the first screen consumers use when searching online.  It will also be the year voice search breaks...

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