Privacy policy

Last Updated 06/17/2026

Reshift Media Inc. (“Reshift Media,” “we,” “us” or “our”) respects your right to privacy. This Privacy Policy explains how we collect, use, disclose, store and otherwise process personal information and how you can exercise your privacy rights. This Privacy Policy should be read in conjunction with our Terms of Service.

Reshift Media Inc. operates the Reshift Media, Social Brand Amplifier, Brand Amplifier and Franify websites, platforms, software and services, including www.reshiftmedia.com, www.socialbrandamplifier.com, www.brandamplifier.io, www.franify.com and www.franify.dev (collectively or individually, depending on your use, the “Site” and/or the “Service”).

This Privacy Policy applies to visitors to our Sites and users of our Services, including customers and users of Brand Amplifier and Franify.

If you have any questions or concerns about our use of your personal information, please contact us using the contact details provided in the “How to Contact Us” section of this Privacy Policy.

1. What Does Reshift Media Do?

Reshift Media Inc. is a Canadian-headquartered provider of software, technology and services for digital marketing, social media, search, advertising, websites, mobile applications, lead generation, franchise marketing and related activities.

Reshift Media operates platforms and services including Social Brand Amplifier, Brand Amplifier and Franify. Depending on the customer, product, agreement and implementation, customers may use Brand Amplifier, Franify or other Reshift Media products and services.

For more information about Reshift Media, please visit www.reshiftmedia.com.

2. Information Collected

We collect and process information about visitors to our Sites, users of our Services, employees and representatives of our customers, prospective customers, and individuals who interact with our customers through websites, advertisements, social media, lead generation, communications and other digital properties.

The information we collect may include personal information and may come from the following sources:

Information we collect directly from you. The type of information we collect directly from you varies based on your interaction with our Site and Service. We may collect information when you register or maintain an account, contact us for customer service or support, complete a form, request information or a demonstration, communicate with us, use our Service or otherwise provide information to us.

This information may include your name, email address, telephone or mobile number, company, job title, account credentials, communications, preferences and other information you choose to provide.

Information processed through the Service. We may collect and process information that you, your organization, your users or third parties provide to or through the Service. This may include account and contact information, business information, advertising and campaign information, budgets, leads and lead information, social media content and interactions, communications, uploaded content, transaction-related information, analytics information, prompts and other information submitted to AI-enabled features, and other information necessary to provide the Service.

Information we receive from customers. We may receive information from our customers in order to provide the Service. Such information may include information relating to the customer’s employees, franchisees, locations, prospective franchisees, customers, leads, social media users and other individuals. This information may include names, contact information, social media handles, usernames, profiles, biographies, messages, communications, lead information and other information provided by or on behalf of our customers.

Information we receive from Third-Party Services. We may receive information from third-party products, platforms, services, websites, software, applications or systems used in connection with the Service. These may include social media platforms, advertising platforms, search platforms, payment providers, analytics services and other integrations or services.

The information we receive from a Third-Party Service depends on the applicable service, the functionality being used and the permissions or access available to us. A Third-Party Service may be connected directly by a customer or may be incorporated into or used by the Service without requiring the customer or user to separately establish or configure a connection with that Third-Party Service.

3. Information Collected Automatically

When you visit our Site or use our Service, we may automatically collect certain information from your device.

This information may include your IP address, device type, unique device identification numbers, browser type, operating system, broad geographic location such as country or city-level location, referring pages, third-party webpages accessed through the Service, log information and other technical information.

We may also collect information about how your device interacts with our Site or Service, including pages viewed, links clicked, features used, content accessed, dates and times of access and other usage information.

Collecting this information enables us to understand how visitors and users interact with our Site and Service, operate and secure our systems, diagnose technical issues, conduct analytics and improve the quality, functionality and relevance of our Site and Service.

Some of this information may be collected using cookies and similar technologies, as described in the “Cookies and Similar Tracking Technology” section below and in our Cookie Policy.

4. Do-Not-Track

Our systems may not recognize browser “do-not-track” requests. You may, however, disable or control certain tracking through your browser settings, cookie preferences or other available controls.

5. Use of Personal Information

Reshift Media may collect, use and otherwise process personal information for purposes including:

• Operating, maintaining, supporting, securing and improving the Site and Service;
• Providing users and customers with the Service and other products and services they request;
• Creating, administering and authenticating user accounts;
• Providing Brand Amplifier, Franify and other Reshift Media platform functionality;
• Processing subscriptions, payments, transactions and billing;
• Providing advertising, marketing, social media, search, lead generation and related functionality;
• Receiving, processing, managing, routing, analyzing and reporting on leads and other customer data;
• Facilitating integrations and communications between the Service and Third-Party Services;
• Monitoring and analyzing use and performance of the Service;
• Providing customer service and technical support;
• Detecting, investigating and preventing fraud, misuse, security incidents and other unauthorized activity;
• Evaluating user and customer interests and needs to improve the Service;
• Developing, testing and improving products, features and functionality;
• Combining datasets and creating aggregated, anonymized or de-identified information for analytics, evaluation, reporting and product improvement;
• Sharing identifiers, tokens and other information among Reshift Media platforms, including Brand Amplifier and Franify, where necessary to provide or support the Service;
• Sending technical notices, updates, security alerts, support messages, administrative communications, service bulletins and other Service-related communications;
• Communicating information about products, services, announcements and offers that may be of interest to users or customers;
• Conducting surveys and research relating to our Site, Service, customers and users;
• Managing our everyday business operations, including administration, analytics, reporting, accounting and record keeping;
• Enforcing our Terms of Service and other agreements; and
• Complying with legal and regulatory requirements and protecting our rights, users, customers and others.

Artificial Intelligence and Machine Learning. We may use artificial intelligence (“AI”), machine learning and related technologies to provide, operate, support, develop and improve certain features of the Service. These features may include content generation, analysis, recommendations, automation, categorization, summarization and other AI-enabled functionality.

Information submitted to or processed through AI-enabled features, including prompts, instructions, content and associated information, may be transmitted to and processed by third-party AI service providers acting on our behalf, including OpenAI through its API and related services, as reasonably necessary to provide such functionality.

Users should not submit personal, sensitive, confidential or other information to an AI-enabled feature unless they are authorized to do so and such information is reasonably necessary for the intended use of that feature.

6. To Whom We May Disclose Your Information

We may disclose personal information to the following categories of recipients:

Related platforms and services. We may use and share information among the platforms and services operated by Reshift Media Inc., including Social Brand Amplifier, Brand Amplifier and Franify, where reasonably necessary to provide, operate, support, secure, develop or improve our Site or Service.

Third-party service providers, vendors, contractors and subprocessors. We may disclose or otherwise make information available to third parties that help us host, operate, maintain, secure, support, develop, improve and provide our Site, Service and business operations.

These providers may include, without limitation, providers of cloud and application hosting, computing infrastructure, databases and data storage, data processing, workflow and task automation, communications, email and SMS delivery, analytics, monitoring, logging, security, artificial intelligence and machine learning services, payment processing, customer support and other technology or operational services.

Our providers may include, by way of example and without limitation, Iron.io, ClickHouse, Zapier, MongoDB, OpenAI (including its API and related artificial intelligence services), and other providers selected by Reshift Media from time to time.

The identification of particular providers in this Privacy Policy is illustrative only and does not constitute an exhaustive list of the third-party providers we use. We may add, remove or replace providers as our technology, products and business requirements change.

These providers may store, transmit, access or otherwise process personal information as reasonably necessary to provide their services to us and enable us to provide, operate, maintain, secure, support, develop and improve the Service.

Third-Party Services and integrations. We may disclose information to or exchange information with third-party platforms and services where necessary to provide an integration, feature or functionality of the Service. This may include social media, search, advertising, business, analytics, payment and other platforms and services.

Resellers and business partners. In certain circumstances and where permitted, we may provide information to resellers, partners or other organizations involved in marketing, selling, implementing or supporting our Service.

Legal and regulatory purposes. We may disclose information to law enforcement bodies, regulatory authorities, government agencies, courts or other third parties where we believe disclosure is necessary to comply with a legal obligation, court order or regulatory requirement; establish, exercise or defend legal rights; investigate or prevent unlawful activity; protect our systems, customers or users; or protect the rights, property, safety or interests of Reshift Media or others.

Business transactions. We may disclose personal information to a potential or actual purchaser, investor, successor, lender, adviser or other party in connection with a proposed or completed financing, investment, reorganization, merger, acquisition, sale or transfer of all or part of our business or assets.

With your consent or direction. We may disclose information to another person or organization where you have consented to or directed the disclosure.

We do not sell personal information to third parties.

7. Legal Basis for Processing Personal Information (EEA/UK Visitors and Users)

Where European or United Kingdom data protection laws apply, our legal basis for collecting and using personal information will depend on the information concerned and the circumstances in which we collect or process it.

We will normally process personal information where we have your consent, where processing is necessary to perform a contract with you or take steps at your request before entering into a contract, where processing is necessary for compliance with a legal obligation, or where processing is in our legitimate interests or those of a third party and those interests are not overridden by your data protection interests or fundamental rights and freedoms.

Where we ask you to provide personal information to comply with a legal requirement or perform a contract with you, we will identify this where appropriate and advise whether providing the information is mandatory and of the possible consequences of not providing it.

Where we rely on legitimate interests, those interests may include operating, securing, supporting, developing and improving our business, Site and Service; communicating with customers and users; preventing fraud and misuse; and protecting our rights and systems.

If you have questions about the legal basis on which we collect and process personal information, please contact us using the information in the “How to Contact Us” section below.

8. Cookies and Similar Tracking Technology

We use cookies and similar tracking technologies (collectively, “Cookies”) to collect and use information about visitors and users, including for analytics, functionality, security, personalization and, where applicable, advertising.

For more information about the Cookies we use, why we use them and how you can control them, please see our Cookie Policy.

9. SMS Communications & Mobile Information

Franify and/or Brand Amplifier may use SMS text messaging to support two-factor authentication (“2FA”), account security and other Service-related functionality made available to users.

Where you enable SMS-based authentication and provide your mobile telephone number, you consent to receive one-time verification codes and other security-related messages necessary to verify your identity and protect your account.

Message frequency varies based on account activity and login attempts. Message and data rates may apply according to your mobile carrier’s plan.

Where available, you may disable SMS-based two-factor authentication through your account settings. You may also follow the instructions contained in an applicable SMS message to stop receiving messages. Disabling security-related SMS messages may prevent you from using SMS-based authentication.

We do not share mobile telephone numbers, SMS consent records or related opt-in information with third parties or affiliates for their own independent marketing or promotional purposes.

We may share mobile telephone numbers and related information with service providers that assist us in providing SMS, authentication, security and related functionality.

All SMS communications and related data handling practices are subject to this Privacy Policy.

10. Your Data Protection and Privacy Rights

Depending on where you reside and the laws applicable to you, you may have rights relating to your personal information, including rights to request access to or correction of personal information, withdraw consent where processing is based on consent, request deletion in certain circumstances, object to or restrict certain processing, request portability where applicable, or make a complaint to an appropriate privacy or data protection authority.

You may submit a privacy request by contacting us using the information under the “How to Contact Us” section below.

If you request deletion of information necessary to provide the Service, we may be unable to continue providing some or all of the Service to you.

You may opt out of marketing communications we send by using the unsubscribe or opt-out mechanism included in those communications or by contacting us. Even if you opt out of marketing communications, we may continue to send transactional, administrative, account, security and other Service-related communications.

If we have collected and processed personal information with your consent, you may withdraw that consent, subject to legal or contractual restrictions and reasonable notice. Withdrawal will not affect processing that occurred before the withdrawal.

We respond to privacy requests in accordance with the privacy and data protection laws applicable to the request.

Information We Process on Behalf of Customers. In certain circumstances, Reshift Media processes personal information on behalf of customers using Brand Amplifier, Franify or another Reshift Media Service. This may include personal information relating to a customer’s employees, franchisees, customers, prospective customers, prospective franchisees, leads, social media users and other individuals.

In these circumstances, the applicable customer may determine the purposes for which personal information is collected and processed, and Reshift Media processes that information in connection with providing the Service and in accordance with our agreements with the customer.

If your personal information has been submitted to or processed through our Service on behalf of one of our customers, you may need to direct a privacy request to that customer. Where appropriate, we may refer or forward your request to the applicable customer for handling.

11. Security & User ID/Password

We use administrative, technical and organizational safeguards designed to protect personal information against unauthorized access, use, disclosure, alteration or destruction.

These measures may include network and host security controls, access controls, firewalls, monitoring, encryption at rest and during transmission where appropriate, authentication mechanisms, operating procedures and other security measures.

No method of electronic transmission, processing or storage is completely secure, and we cannot guarantee absolute security.

You are responsible for maintaining the confidentiality of your account credentials and should not share your user ID, password or authentication credentials with unauthorized persons.

Where available, we recommend enabling two-step or multi-factor authentication.

If you believe your account credentials have been compromised or you have difficulty securing your account, please contact our technical support team.

12. Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes for which it was collected or processed, provide the Service, satisfy legitimate business requirements, resolve disputes, enforce agreements and satisfy legal, tax, accounting, security or other requirements.

The appropriate retention period may vary depending on the nature of the information, why it was collected, how it is used, customer requirements and applicable legal or contractual obligations.

Where we process personal information on behalf of a customer, retention may also be determined by our agreement with and instructions from that customer.

When personal information is no longer required, we may delete, destroy, anonymize or de-identify it. Where immediate deletion is not reasonably possible, such as information contained in backup or archival systems, the information may remain stored until deletion or overwriting occurs in the ordinary course.

13. Electronic and Marketing Communications

We may send promotional, informational or marketing communications in accordance with applicable requirements.

You may opt out of marketing emails by following the unsubscribe or opt-out instructions contained in the applicable communication or by contacting us.

We will process opt-out requests within the time required by applicable requirements.

If you opt out of marketing communications, we may still send communications relating to your account, transactions, security, support, administration or Services you have requested or received.

14. International Transfers and Processing

Reshift Media Inc. is headquartered in Canada, but we and our third-party service providers, vendors, contractors, subprocessors and business partners may operate or maintain infrastructure in other countries.

As a result, personal information may be stored, transferred to, accessed from or otherwise processed in countries, provinces, states or jurisdictions other than the jurisdiction in which you reside or in which your organization is located.

The privacy and data protection laws of those jurisdictions may differ from those in your jurisdiction. Information processed in another jurisdiction may also be accessible to courts, law enforcement, regulatory authorities or government agencies in that jurisdiction in accordance with its laws.

We take measures designed to protect personal information in our custody or control and require appropriate safeguards from service providers where appropriate to the nature of the information and services involved.

15. Contacting Us, Complaints and Dispute Resolution

Reshift Media is committed to addressing questions and complaints regarding our privacy practices.

If you have a concern or complaint regarding our collection, use, disclosure, protection or other processing of personal information, please contact our Privacy Officer using the information in the “How to Contact Us” section below.

We will investigate and respond to privacy complaints within a reasonable period and in accordance with applicable requirements.

16. Children

Our Site and Service are intended for business and commercial use and are not directed toward children.

We do not knowingly solicit or collect personal information directly from children under the age of 13 through our Site or Service without appropriate authorization or consent where required.

If we become aware that we have directly collected personal information from a child in circumstances where such collection was not appropriate, we may take steps to delete the information.

17. Updates to this Privacy Policy

We may update this Privacy Policy from time to time in response to changes to our Site, Service, technology, service providers, business practices, legal requirements or other developments.

When we make changes, we will update the “Last Updated” date at the top of this Privacy Policy.

Where appropriate, we may provide additional notice of material changes through the Site, Service, email or another reasonable method.

Your continued use of the Site or Service following an update will be subject to the then-current Privacy Policy, subject to any consent or other requirements that may apply.

18. How to Contact Us

Our Privacy Officer is responsible for overseeing our privacy practices and responding to questions, concerns, requests and complaints regarding personal information.

By Email:
[email protected]

In Writing:
Privacy Officer
Reshift Media Inc.
140 Yonge Street, Suite 200
Toronto, ON
M5C 1X6
Canada