Missed the Franify Global Reveal?
Missed the Franify Global Reveal?
Last Updated: July 17, 2026
These Terms of Service (“Terms”) govern your access to and use of the websites, products and services provided by Reshift Media Inc. (“Reshift Media,” “we,” “us” or “our”).
By accessing or using our websites, products or services, engaging Reshift Media to provide services, or otherwise accepting these Terms, you agree to be bound by these Terms.
These Terms should be read together with our Privacy Policy and any proposal, statement of work, order form, insertion order, master services agreement or other written agreement applicable to the products or services we provide to you.
Reshift Media Inc. is a Canadian provider of digital marketing, advertising, social media, search, design, development, technology, software and related products and services.
Our services may include, without limitation, social media strategy and management, social advertising, search advertising, search engine optimization, local search optimization, generative search optimization, content creation, digital advertising, creative and design services, branding, websites, mobile applications, ecommerce, custom software, integrations, consulting, analytics and other marketing, technology and professional services (collectively, the “Services”).
Reshift Media also operates software platforms and products, including Franify, Brand Amplifier and Social Brand Amplifier.
The particular Services provided to you may be further described in a proposal, statement of work, order form, insertion order, subscription, service plan or other agreement.
Reshift Media Inc. operates and provides various websites, platforms, software, products and services, including Franify, Brand Amplifier and Social Brand Amplifier.
Your access to and use of Brand Amplifier and Social Brand Amplifier are governed by these Terms, together with any applicable proposal, statement of work, order form, subscription agreement, master services agreement or other written agreement between you and Reshift Media.
Certain Reshift Media products and services may also be subject to additional or product-specific terms and conditions.
Without limiting the foregoing, access to and use of Franify are subject to these Terms and the additional Franify Terms and Conditions available at www.franify.com/terms-conditions/, which are incorporated into these Terms by reference.
The Franify Terms contain additional terms, conditions, limitations and requirements specifically applicable to the Franify platform and Service. By accessing or using Franify, you agree to be bound by the Franify Terms in addition to these Terms.
If there is a direct conflict between these Terms and the Franify Terms concerning access to or use of Franify, the Franify Terms will govern with respect to that conflict.
Other Reshift Media products, platforms or services may also be subject to additional terms communicated to you in connection with those products or services.
Reshift Media and you may enter into a separate written master services agreement, proposal, statement of work, order form, insertion order, subscription agreement or other agreement relating to particular Services.
If a separate written agreement between you and Reshift Media directly conflicts with these Terms, the separate written agreement will govern to the extent of that conflict.
Unless otherwise expressly stated in the applicable documents, the following order of precedence will apply in the event of a direct conflict:
The foregoing documents are intended to supplement one another except where there is a direct conflict.
By accessing or using the Services, you represent and warrant that you have read, understood and agree to these Terms.
If you are accepting these Terms or using the Services on behalf of a company, franchise system, franchisee, organization or other legal entity, you represent that you have authority to bind that entity to these Terms. In that case, “you” and “your” refer to that entity and its authorized users.
You represent that information you provide to Reshift Media is accurate and that you have the right and authority to provide such information.
You must not access or use the Services if you do not agree to these Terms or do not have authority to accept them.
Reshift Media will use commercially reasonable efforts to provide the Services in accordance with the applicable agreement, proposal, statement of work, order form or service plan.
You acknowledge that websites, software, advertising platforms, social media platforms, search engines, communications networks and other digital services may experience errors, interruptions, delays, maintenance, outages, changes or other events that may affect the Services.
Reshift Media does not guarantee that any website, platform, software, feature or Service will be continuously available, uninterrupted or error-free.
Scheduled maintenance, emergency maintenance, third-party failures, internet or telecommunications failures, platform or API changes, acts or omissions of customers or third parties, and events beyond Reshift Media’s reasonable control may affect the availability or performance of the Services.
The Services may interact with, depend upon, incorporate, link to or otherwise involve third-party websites, platforms, applications, software, advertising networks, social networks, search engines, payment processors, hosting providers, database and data storage providers, data processors, automation services, technology providers or other third-party products and services (“Third-Party Services”).
Third-Party Services may include, without limitation, Google, Microsoft, Meta platforms such as Facebook and Instagram, LinkedIn, TikTok, Stripe, Zapier, WordPress, Firebase, ClickHouse, and other platforms, networks, technologies and providers used in connection with the Services.
Third-Party Services may be connected directly by you or may be incorporated into, relied upon or used by Reshift Media to provide the Services without requiring you to separately establish an account, connection or relationship with the applicable third party.
Where you authorize Reshift Media to access or interact with a Third-Party Service on your behalf, you authorize us to access, transmit, receive and process information, account information, credentials, tokens and other data as reasonably necessary to provide the applicable Services.
You acknowledge that certain Third-Party Services may be selected, configured, integrated or used directly by Reshift Media as part of providing the Services and may store, transmit, access or process information in connection with those Services.
Reshift Media does not own, operate or control Third-Party Services and makes no representations or warranties concerning their availability, functionality, performance, security, policies, content, accuracy, APIs, data handling or continued operation.
Reshift Media is not responsible or liable for losses, costs, damages, interruptions, delays, errors, data loss or other consequences arising from or relating to the independent acts or omissions, availability, operation, performance, modification, failure or discontinuation of any Third-Party Service.
Reshift Media may add, remove, replace or change Third-Party Services used in connection with the Services from time to time without requiring an amendment to these Terms.
The limitations and exclusions in this Section apply to the fullest extent permitted by law.
Where Reshift Media provides advertising, media buying, search advertising, social advertising, lead generation, marketing, analytics or related Services, such Services may rely upon or interact with Third-Party Services, including advertising platforms, social media platforms, search engines, analytics providers, customer relationship management systems, lead management systems and other third-party technologies.
A. Advertising and Media Spend. Advertising may be placed through Third-Party Services such as Google, Meta, Microsoft, LinkedIn, TikTok and other advertising platforms.
Unless otherwise expressly stated in writing, advertising budgets, media spend, platform fees and other third-party costs are separate from Reshift Media’s professional or management fees.
You are responsible for approved advertising spend and other third-party charges incurred in connection with campaigns undertaken on your behalf.
Reshift Media does not guarantee any particular level of advertising performance or any particular number, cost, quality or value of impressions, clicks, engagements, inquiries, leads, conversions, customers, transactions, sales, revenue or other results.
B. Leads and Lead Quality. Reshift Media does not warrant or guarantee the number, quality, accuracy, completeness, validity, availability, deliverability, responsiveness, conversion potential or commercial value of any lead, inquiry, prospect or other contact generated, received, transmitted, processed, stored or reported through the Services or any Third-Party Service.
A lead or inquiry does not represent or guarantee a qualified prospect, customer, sale, transaction, appointment, revenue or other business result.
Reshift Media is not responsible or liable for leads or inquiries that are invalid, fraudulent, duplicated, incomplete, inaccurate, unqualified, unreachable, non-responsive, incorrectly attributed or otherwise unsuitable for your purposes.
C. Lead Delivery, Loss and Delay. Leads, inquiries and related information may pass through multiple systems, platforms, APIs, integrations, communications networks and Third-Party Services before being received or accessed by you.
Reshift Media does not warrant or guarantee that any lead, inquiry or related information will be received, transmitted, processed, synchronized, stored, displayed, reported or delivered without interruption, error, duplication, omission, loss or delay.
Reshift Media is not responsible or liable for any lost, missing, delayed, duplicated, incomplete, incorrectly routed, incorrectly attributed, corrupted or undelivered lead, inquiry or related information, including where caused by an outage, delay, error, API failure, integration failure, synchronization issue, transmission issue, configuration issue, platform change or other act or omission of a Third-Party Service.
D. Sales, Revenue, ROAS, ROI and Conversion Data. The Services may receive, display, calculate, aggregate, analyze or report sales, revenue, transaction, conversion, return on advertising spend (“ROAS”), return on investment (“ROI”), attribution, cost, lead, customer or other performance information obtained from or based upon Third-Party Services.
Such information may originate from advertising platforms, analytics providers, payment processors, ecommerce platforms, customer relationship management systems, point-of-sale systems, customer systems or other third-party sources.
Reshift Media does not independently verify all information received from Third-Party Services and does not represent, warrant or guarantee the accuracy, completeness, reliability, consistency, attribution, availability, currency or timeliness of such information.
Third-Party Services may use different attribution models, methodologies, definitions, reporting periods, currencies, time zones, tracking technologies and calculation methods. They may also modify previously reported information or experience reporting delays, discrepancies, omissions or errors.
Accordingly, sales, revenue, ROAS, ROI, conversion, attribution and other performance information displayed, calculated or reported through the Services may differ from information reported by other systems or from your actual business results.
You are responsible for independently reviewing and verifying sales, revenue, ROAS, ROI, conversion, attribution and other performance information before relying upon it for financial, accounting, investment, budgeting, staffing, operational or other business decisions.
E. Third-Party Reporting and Data. Reshift Media does not warrant or guarantee the accuracy, completeness, reliability, availability, consistency, timeliness or continued availability of information supplied by or obtained from Third-Party Services.
Third-Party Services may modify their algorithms, attribution methodologies, APIs, data availability, reporting systems, tracking capabilities, policies, pricing or functionality at any time and without notice to Reshift Media.
Data displayed through the Services may therefore be delayed, incomplete, estimated, subsequently revised or inconsistent with data displayed directly by a Third-Party Service or another system.
Reshift Media is not responsible or liable for losses, costs, damages, advertising spend, missed opportunities, lost revenue, lost profits or other consequences arising from or relating to inaccurate, incomplete, delayed, unavailable or incorrectly attributed information supplied by a Third-Party Service.
F. No Guarantee of Business Results. Reshift Media does not guarantee that advertising, marketing, lead generation, analytics or other Services will result in any particular level of sales, revenue, profitability, customer acquisition, lead volume, conversion rate, ROAS, ROI or other financial or commercial outcome.
Campaign performance and business results may be affected by numerous factors outside Reshift Media’s control, including market conditions, competition, pricing, customer demand, sales processes, lead response times, customer service, product or service quality, location, seasonality, advertising platform changes, attribution methodologies and the acts or omissions of Third-Party Services.
G. Limitation. No issue relating to lead quality, lead availability, delayed or lost leads, third-party reporting, attribution, sales data, revenue data, ROAS, ROI, conversion information or other Third-Party Service data will entitle you to a refund, reimbursement, credit or other compensation from Reshift Media unless expressly provided otherwise in a written agreement with Reshift Media.
The limitations and exclusions in this Section apply to the fullest extent permitted by law.
You agree to cooperate reasonably with Reshift Media and provide information, materials, access, approvals, credentials, feedback and decisions reasonably required for us to perform the Services.
You are responsible for the accuracy, completeness and legality of information and materials you provide to us.
You are also responsible for obtaining all permissions, licenses, consents and rights necessary for Reshift Media to use materials, information, trademarks, data, customer information, advertising accounts, social media accounts, images, video, music, copy and other content you provide or authorize us to use.
Delays in providing required information, access, approvals or decisions may affect schedules, launch dates, performance and costs. Reshift Media will not be responsible for delays or deficiencies in the Services caused by your acts or omissions or those of persons acting on your behalf.
Unless otherwise agreed in writing, you are responsible for reviewing and approving final materials before publication, distribution or launch.
You must not use the Services, or permit another person to use the Services:
Reshift Media may suspend or restrict access where we reasonably believe the Services are being used in violation of these Terms or in a manner that creates a security, legal, operational or reputational risk.
A. Reshift Media Materials. Reshift Media retains all right, title and interest in and to its pre-existing materials, methodologies, software, platforms, technology, systems, processes, frameworks, tools, templates, know-how, concepts, source code, documentation and other intellectual property (“Reshift Media Materials”).
Except for rights expressly granted to you in writing, no ownership rights in Reshift Media Materials are transferred to you.
B. Customer Materials. As between you and Reshift Media, you retain ownership of materials, content, trademarks, data and other intellectual property you provide to us (“Customer Materials”).
You grant Reshift Media a non-exclusive, worldwide, royalty-free license to use, reproduce, modify, transmit, process and otherwise use Customer Materials as reasonably necessary to provide the Services.
You represent and warrant that you have all rights necessary to provide Customer Materials to Reshift Media and authorize their use in connection with the Services.
C. Deliverables. Ownership and usage rights relating to websites, designs, software, creative materials, advertising assets, source code and other deliverables created specifically for you will be governed by the applicable proposal, statement of work or other written agreement.
Unless otherwise agreed in writing, Reshift Media Materials, tools, methodologies, reusable code, frameworks, know-how and other pre-existing or generally applicable materials incorporated into a deliverable remain the property of Reshift Media or its licensors.
D. Feedback. If you provide suggestions, ideas, recommendations or other feedback relating to Reshift Media’s products or Services, Reshift Media may use that feedback without restriction or obligation to you.
Certain Services may require you or your authorized users to maintain accounts, credentials or access permissions.
You are responsible for safeguarding passwords, authentication credentials and accounts under your control and for activities occurring through those accounts.
You must promptly notify Reshift Media if you become aware of unauthorized access to or use of a Reshift Media account or Service.
Where Reshift Media is provided access to your third-party accounts for the purpose of providing Services, you authorize such access for the duration reasonably necessary to perform the applicable Services.
Reshift Media’s collection, use, disclosure, storage and other processing of personal information is described in our Privacy Policy, available at www.reshiftmedia.com/privacy/.
The Privacy Policy is incorporated into these Terms by reference.
Depending on the Services, Reshift Media may process personal information on your behalf or may process personal information for its own business purposes.
Where required or agreed, additional data-processing obligations may be set out in a separate data processing agreement or other written agreement.
Reshift Media may use third-party service providers, vendors, contractors and subprocessors to provide, operate, maintain, secure, support and improve its Services as described in the Privacy Policy and, where applicable, product-specific terms.
In the course of providing the Services, either party may receive non-public information of the other party that is identified as confidential or that reasonably should be understood to be confidential given the nature of the information and circumstances of disclosure (“Confidential Information”).
Each party agrees to use the other party’s Confidential Information only for purposes related to the applicable business relationship and to take reasonable measures to protect it from unauthorized use or disclosure.
Confidential Information does not include information that the receiving party can demonstrate:
A party may disclose Confidential Information where required by law or legal process.
Fees, billing schedules, media budgets, expenses and payment terms will be set out in the applicable proposal, statement of work, order form, invoice, subscription or other agreement.
Unless otherwise agreed in writing, fees are exclusive of applicable taxes and you are responsible for taxes imposed on the Services other than taxes based on Reshift Media’s net income.
Approved third-party costs, advertising spend, media spend, licensing costs, travel costs and other expenses incurred on your behalf may be billed separately.
Amounts not disputed in good faith remain payable in accordance with the applicable payment terms.
Reshift Media may suspend Services where undisputed amounts remain overdue after notice and a reasonable opportunity to cure.
Except where otherwise expressly provided in a written agreement, amounts paid or committed for completed work, commenced work, advertising spend, third-party costs or non-cancellable commitments are non-refundable.
The cancellation and termination rights applicable to a particular Service may be set out in the applicable proposal, statement of work, order form, subscription or other written agreement.
Either party may terminate an applicable Service where the other party materially breaches its obligations and fails to cure the breach within any applicable cure period specified in the governing agreement.
Reshift Media may immediately suspend or terminate Services where reasonably necessary to address fraud, unlawful activity, misuse, security threats, non-payment, infringement or material violations of these Terms.
Termination does not relieve either party of payment obligations or other liabilities accrued before termination.
Upon termination, Reshift Media may discontinue access to applicable Services, accounts, systems or data in accordance with the applicable agreement, product-specific terms and our data-retention practices.
Marketing, advertising, social media, search, design, development, technology and consulting activities involve factors that may be outside Reshift Media’s control.
Reshift Media does not guarantee specific rankings, traffic, impressions, engagement, followers, leads, conversions, sales, revenue, profitability, market share, return on advertising spend, return on investment or other commercial results unless expressly guaranteed in a written agreement signed by Reshift Media.
Forecasts, projections, estimates, recommendations, strategies, analytics and expected results are provided for planning and informational purposes and are not guarantees of future performance.
TO THE FULLEST EXTENT PERMITTED BY LAW, THE SERVICES, WEBSITES, SOFTWARE, CONTENT, DATA, REPORTING, ANALYTICS AND DELIVERABLES ARE PROVIDED ON AN “AS IS” AND “AS AVAILABLE” BASIS EXCEPT TO THE EXTENT EXPRESSLY PROVIDED OTHERWISE IN A WRITTEN AGREEMENT.
RESHIFT MEDIA DISCLAIMS ALL WARRANTIES, REPRESENTATIONS AND CONDITIONS, WHETHER EXPRESS, IMPLIED, STATUTORY OR OTHERWISE, INCLUDING IMPLIED WARRANTIES OR CONDITIONS OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE AND NON-INFRINGEMENT.
RESHIFT MEDIA DOES NOT WARRANT THAT THE SERVICES WILL BE UNINTERRUPTED, ERROR-FREE, COMPLETELY SECURE OR FREE FROM HARMFUL COMPONENTS, THAT ALL DEFECTS WILL BE CORRECTED, OR THAT DATA, REPORTING, ANALYTICS OR OTHER INFORMATION PROVIDED THROUGH THE SERVICES WILL BE ACCURATE, COMPLETE, CURRENT OR TIMELY.
NO ADVICE, RECOMMENDATION, FORECAST, ANALYSIS, REPORT OR INFORMATION PROVIDED BY RESHIFT MEDIA CREATES A WARRANTY OR GUARANTEE UNLESS EXPRESSLY SET OUT IN A WRITTEN AGREEMENT SIGNED BY RESHIFT MEDIA.
A. Excluded Damages. TO THE FULLEST EXTENT PERMITTED BY LAW, RESHIFT MEDIA INC., ITS AFFILIATES, AND THEIR RESPECTIVE DIRECTORS, OFFICERS, EMPLOYEES, CONTRACTORS, AGENTS, SUPPLIERS AND LICENSORS WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, EXEMPLARY, PUNITIVE OR CONSEQUENTIAL DAMAGES, OR FOR LOSS OF PROFITS, REVENUE, SALES, BUSINESS, GOODWILL, OPPORTUNITY, ANTICIPATED SAVINGS OR DATA, ARISING OUT OF OR RELATING TO THE SERVICES OR THESE TERMS, REGARDLESS OF THE THEORY OF LIABILITY.
B. Maximum Liability. TO THE FULLEST EXTENT PERMITTED BY LAW, RESHIFT MEDIA’S TOTAL AGGREGATE LIABILITY ARISING OUT OF OR RELATING TO THE SERVICES, THESE TERMS OR THE RELATIONSHIP BETWEEN THE PARTIES WILL NOT EXCEED THE FEES PAID OR PAYABLE BY YOU TO RESHIFT MEDIA FOR THE SPECIFIC SERVICE GIVING RISE TO THE CLAIM DURING THE TWELVE (12) MONTHS IMMEDIATELY PRECEDING THE EVENT GIVING RISE TO THE CLAIM.
Where the claim relates to a one-time project completed more than twelve months before the event giving rise to the claim, the applicable cap will not exceed the fees paid to Reshift Media for that project.
C. Allocation of Risk. You acknowledge that the fees charged by Reshift Media reflect the allocation of risk contained in these Terms and that Reshift Media would not provide the Services on the same economic terms without these limitations.
The limitations and exclusions in these Terms apply to the fullest extent permitted by law.
You agree to defend, indemnify and hold harmless Reshift Media Inc., its affiliates, and their respective directors, officers, employees, contractors and agents from claims, demands, actions, proceedings, damages, liabilities, losses, costs and reasonable legal fees arising from or relating to:
Reshift Media may assume control of the defence of a matter subject to indemnification, in which case you agree to provide reasonable cooperation.
Reshift Media will not be liable for delay, interruption or failure to perform caused by circumstances beyond its reasonable control, including natural disasters, severe weather, fire, flood, epidemic, pandemic, war, terrorism, civil unrest, labour disputes, government action, utility failures, internet or telecommunications failures, cyberattacks, widespread technology outages, failures of Third-Party Services or other events beyond Reshift Media’s reasonable control.
Reshift Media may modify, replace, improve or discontinue features, methods, technologies or components used to provide the Services.
Where a material change directly affects Services governed by a separate written agreement, the rights and obligations set out in that agreement will apply.
Changes to third-party technologies, platforms, algorithms, APIs, policies, reporting methodologies, attribution methodologies, data availability or functionality are outside Reshift Media’s control and will not constitute a breach of these Terms.
We may update these Terms from time to time to reflect changes to our Services, business, technology, legal requirements or practices.
When we update these Terms, we will revise the “Last Updated” date above.
Where appropriate, we may provide additional notice of material changes.
Continued access to or use of the Services after updated Terms become effective constitutes acceptance of the updated Terms, subject to the terms of any separate written agreement between you and Reshift Media.
You may not assign or transfer these Terms or your rights or obligations under them without Reshift Media’s prior written consent.
Reshift Media may assign or transfer these Terms, in whole or in part, in connection with a merger, acquisition, corporate reorganization, sale of assets, financing or transfer to an affiliate or successor.
Subject to the foregoing, these Terms bind and benefit the parties and their respective permitted successors and assigns.
The relationship between you and Reshift Media is that of independent contractors.
Nothing in these Terms creates a partnership, joint venture, employment, fiduciary, franchise, agency or other similar relationship between the parties.
Neither party has authority to bind or obligate the other except as expressly agreed in writing.
These Terms and any dispute arising out of or relating to them or the Services will be governed by the laws of the Province of Ontario and the federal laws of Canada applicable therein, without regard to conflict-of-law principles.
The parties irrevocably submit to the exclusive jurisdiction of the courts located in the Province of Ontario in respect of disputes arising out of or relating to these Terms or the Services, except where another forum is expressly agreed in writing.
If any provision of these Terms is determined to be invalid, illegal or unenforceable, that provision will be interpreted or modified to the minimum extent necessary to make it enforceable while preserving its intended effect as closely as possible.
The remaining provisions will remain in full force and effect.
A failure or delay by Reshift Media to enforce any provision of these Terms does not waive its right to enforce that provision or any other provision later.
A waiver is effective only if expressly made in writing by an authorized representative of Reshift Media.
These Terms, together with all applicable product-specific terms, proposals, statements of work, order forms, insertion orders, subscriptions, master services agreements and other written agreements incorporated or applicable to the Services, constitute the agreement between you and Reshift Media concerning their respective subject matter.
They supersede prior discussions, communications and understandings concerning that subject matter, except for separate written agreements that expressly remain in effect.
Provisions that by their nature are intended to survive termination will survive, including provisions relating to payment obligations, intellectual property, confidentiality, disclaimers, limitations of liability, indemnification, governing law and other accrued rights and obligations.
Questions regarding these Terms may be directed to:
Reshift Media Inc.
140 Yonge Street, Suite 200
Toronto, Ontario
M5C 1X6
Canada
Email: [email protected]