Social Media Content Creation
Great results start
with great content.
Our commitment to extraordinary content underscores everything we do.
Multi-location content that delivers
We specialize in creating content for multi-location businesses such as franchises, retailers and food service organizations. Our experienced, in-house editorial and design teams produce and post cross-platform content for organic social media programs, social advertising campaigns, search engine optimization strategies, search engine advertising campaigns and more.
Whether you need landing page copy, social media posts, advertisements or website content, we are well-versed in scaling national content while capitalizing on regional opportunities. For larger networks, we employ proprietary processes and technology to programmatically localize and cascade national social media posts and ads to local social properties based on groupings such as region and language.
What we do
Our skilled team will create compelling social media posts, advertising and website content that will break through the noise to make an impact with your audience.
Great content doesn’t just happen, so it is essential to develop a clear plan at the outset. We begin by thoroughly researching and refining our strategy based on several factors, including your industry, brand tone, the ideal frequency of posts, the right platforms and content types for your target audience, the key messages you’d like to convey, and your business objectives.
Brand tone and messaging
Customers should have a consistent experience with your brand regardless of where they interact with you – be that in-store, on your website or through social media. We will work with you to define the tone, voice and key messaging you’d like to convey across all digital channels. With a well-coordinated approach, you can create a consistent “personality” across your digital platforms to reinforce your brand characteristics.
Create original social media content
We create original social media content that is unique to you in order to differentiate your company from your competitors and reinforce brand messaging. In addition to developing amazing copy, our editorial team works closely with our in-house designers to produce visually appealing content across a variety of formats, including photos, videos, GIFs, infographics, Stories, ads and more.
Plan and execute a content calendar
Planning ahead is critical to achieving your branding and content strategy. We will work with you to create a monthly editorial calendar that is fully aligned with your company’s objectives. This approach helps you to actively manage what will be posted across your social channels and website while still allowing for flexibility if late-breaking news, promotions or events arise.
Through content marketing, you are able to position your company as an expert in your industry in order to find new customers. Our content team will work with you to identify opportunities and create content which shares your expertise through social media and search engine optimization (SEO) to attract new potential customers to your brand.
Measurement and reporting
Our social media and data intelligence teams continually review the performance of the social properties we manage in order to assess what is working and what can be fine-tuned. We look at a wide variety of metrics, including reach, engagement, clicks, likes, shares, comments, demographics, geographic pockets of interest, and more.
Social media posting
Based on the content strategy and calendar, our social team will publish social media posts across the platforms you are using, custom tailoring each post to the platform’s specs, tone, frequency requirements and audience. Based on analysis of the results, we will continually adjust our approach to maximize effectiveness. In addition to posting, our team is also skilled at managing your social community on your behalf.
Website content and SEO
Besides being informative for customers, your website must also be well-structured for search engines so that customers can easily find your pages when searching for your products or services. Our content creation team works closely with our in-house search specialists to create website content, whitepapers and articles that are both engaging to read and well-optimized for search engines.
"The Reshift team does an amazing job of managing our localized social media advertising. With their help, we are able to create high-performing campaigns for all of our restaurants at scale."
Digital Marketing & eCommerce Lead, Pizza Hut
It all starts with great content
High-quality, relevant content is critical to the success of your website, social channels and advertising campaigns. Creating valuable content on an ongoing basis not only enables you to find new customers, but also stay top-of-mind with existing ones. With the right content strategy, you can inspire your audiences to take action, whether it be increasing engagement, driving traffic, solidifying your brand identity or generating leads.
Whether it’s social media posts, community engagement, ads, website or landing page copy, newsletters or blogs, nothing encapsulates your brand and drives your business goals like relevant content that resonates with your target audience.