In this week’s Marketing Minute, we tackle AI Overviews’ impact on SEO. When consumers get answers directly from Google, they don’t click through to your website — meaning fewer leads, fewer conversions, and missed opportunities to promote your brand.
Many franchise systems are already seeing declining organic search traffic, and whether you know it or not, your company is probably already feeling the effects. If your franchise isn’t adapting now, you risk falling behind in local and national visibility.
The good news? There are strategies to mitigate the impact — but you have to act now! In this quick video, we’re breaking down:
✅ What Google’s AI Overviews are
✅ Real examples of how they affect your website traffic
✅ Practical tips to keep attracting customers even when AI gives answers upfront
✅ Why it’s more important than ever to adjust your SEO strategy If you’re a franchise owner, marketer, or business leader wondering how to stay visible in this evolving search environment, this video is for you.
If you’re a franchise owner, marketer, or business leader wondering how to stay visible in this evolving search environment, this video is for you.
Franchising Matters is a free video series hosted by Reshift Media where we discuss the hottest topics in franchising and interview thought leaders in and around the franchising industry, examining key issues and discussing the newest ideas.
If you need more help with your franchise organization’s SEO, please reach out to our experts.
