A photo of Paul Rocchio against a blue background with the text "The Franchising Matters Video Series"
December 6, 2023

Podcast: An In-Depth Conversation with Paul Rocchio, VP Development & Member Services at IFA

In this special episode, Paul Rocchio, VP of Development & Member Services at the International Franchise Association shares his thoughts on a wide range of topics including the growth of...

Richard Davies on a green background with the text "with Richard Davies, QFP, VP of International Business Development for Summa Franchise"
November 30, 2023

Podcast: Franchise System Insights with Richard Davies

In this episode, franchising industry veteran Richard Davies shares his insights on international franchising and growth. Hear Richard’s thoughts on what he has seen throughout 2023 and what he expects...

Liane Caruso, Co-Founder of Franchise Assembly
November 24, 2023

Podcast: Franchise Development Insights from Liane Caruso

In this episode, Liane Caruso shares her thoughts about franchise development in 2023 what we can expect going into 2024. Hear Liane’s take on the growth of video, the need...

Steve Collette, Founder of East Brands
November 16, 2023

Podcast: How To Succeed in Franchise Development with Steve Collette, Founder of East Brands

In this episode, hear from Franchise Development expert Steve Collette, who is the Founder of East Brands, a franchise development organization. During this episode, Steve shares how he approaches franchise...

Jen McDonnell and Brad Abbott about franchise development marketing trends, best practices, and challenges.
November 10, 2023

Podcast: Franchise Development Marketing in 2023 & 2024

In the latest episode of Reshift Media’s Franchising Matters podcast, hear from digital marketing experts Jen McDonnell and Brad Abbott about franchise development marketing trends, best practices, and challenges. Jen...

Reshift Media's Franchising Matters podcast
October 31, 2023

Podcast: Franchise Development 2023 Trends & 2024 Forecast

In the inaugural episode of Reshift Media’s Franchising Matters podcast, Steve Buors walks us through the major franchise development/franchisee acquisition trends we’ve been seeing in 2023, and what we expect...

Illustration of robot, cellphone, and digital connectivity with large RE letters
June 2, 2023

How Franchise Companies Can Grow Customers Using ChatGPT and AI

The stratospheric rise of ChatGPT has created immense interest in generative artificial intelligence (AI) and its applications for digital marketing and customer growth. Reshift Media has developed several processes and...

February 8, 2023

How Franchisees Can Use Short-Form Video for Long-Term Success in 2023

Whether you are creating them or watching them, you will likely have come across short-form videos as you scroll through social media. With platforms like TikTok, Instagram Reels, and YouTube...

February 8, 2023

Can AI and Machine Learning Improve Franchise Marketing?

Artificial intelligence (AI) and machine learning are outstanding tools that many digital marketers use as a way to boost their efficiency and optimize their marketing strategy. In fact, 80% of...

February 8, 2023

Trends and Strategies for Franchisee Acquisition in 2023

As most franchise systems know, acquiring new franchisees is key to growing as a franchise network. However, projections for 2023 suggest that the pool of interested franchisee candidates may be...