Podcast: 2024 Franchising Trends with Sherry McNeil

December 21, 2023
By   Jen McDonnell
Category   Franchise Marketing
Sherry McNeil's headshot on a green background

In this week’s episode, we speak with Sherry McNeil, President & CEO of the Canadian Franchise Association (CFA). Sherry shares her observations on 2023, including growth statistics for the Canadian franchise industry and challenges being faced by franchisors and franchisees. She also discusses opportunities for franchise systems going into 2024, including what franchisors should be thinking of as they plan for the year ahead.

Watch below, or listen on Spotify or Apple Podcasts.

About Sherry McNeil

As President & CEO, Sherry is responsible for the management of the CFA, leadership of its staff, and providing strategic advice to the Board of the Directors. A veteran of the industry with over 20 years’ experience helping franchisors and franchisees grow and thrive, Sherry has been regularly ranked among the 100 Most Influential Women in Franchising in the world, and she also serves as the Vice Secretariat for Communications on the Executive leadership team of the World Franchise Council, which is an organization of international franchise associations.

Prior to her role at the CFA, Sherry has worked with a wide range of franchise systems in variety of categories from new and emerging concepts to iconic franchise brands like Dairy Queen, Boston Pizza, Little Caesars, and YUM Brands as both a consultant and in executive leadership roles.

About Reshift Media

Reshift Media is an award-winning digital marketing firm that develops digital marketing strategies, processes and technology custom-tailored to the specific needs of franchise organizations. The company’s in-house team provides support to more than 200 clients in 22 countries across all aspects of digital media including software development, social media, search and website/mobile development.

Celebrating 10 years helping the franchise community grow and thrive, Reshift Media has cemented itself as the leading digital marketing agency for franchise companies. Among the company’s many accolades, Reshift Media boasts the creation of two proprietary software platforms: Franify and Brand Amplifier, each designed specifically for franchise businesses. They were also named the world’s best franchise marketing firm by the 2023 Global Franchise Awards.


franchise franchising podcast Sherry McNeil


Jen McDonnell

Jen is the Vice President of Content and Social Media at Reshift Media, where she manages a team responsible for the social strategies for several national and international brands. She has a strong content background, having previously worked in online journalism for 10 years. Her articles have been published in the National Post, the Ottawa Citizen, the Vancouver Province, the Calgary Herald, Flare, and more.

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