Video: Franchise Development 2024 Trends and Forecast

June 12, 2024
By   Jen McDonnell
Category   podcast
We review the major franchise development/franchisee acquisition trends we are seeing in 2024, and what we predict for the future.

In this week’s episode, we discuss the major franchise development/franchisee acquisition trends we are seeing in 2022, 2023, and 2024, as well as what we expect to see through the back half of 2024. This video is a must-watch for franchise executives who are looking to understand major industry trends and digital marketing opportunities to find new franchisees.


About Reshift Media

Reshift Media is an award-winning digital marketing firm that develops digital marketing strategies, processes and technology custom-tailored to the specific needs of franchise organizations. The company’s in-house team provides support to more than 200 clients in 22 countries across all aspects of digital media including software development, social media, search and website/mobile development.

Celebrating 10 years helping the franchise community grow and thrive, Reshift Media has cemented itself as the leading digital marketing agency for franchise companies. Among the company’s many accolades, Reshift Media boasts the creation of two proprietary software platforms: Franify and Brand Amplifier, each designed specifically for franchise businesses. They were also twice named the world’s best franchise marketing firm at the 2023 & 2024 Global Franchise Awards.


franchise franchise trends podcast


Jen McDonnell

Jen is the Vice President of Content and Social Media at Reshift Media, where she manages a team responsible for the social strategies for several national and international brands. She has a strong content background, having previously worked in online journalism for 10 years. Her articles have been published in the National Post, the Ottawa Citizen, the Vancouver Province, the Calgary Herald, Flare, and more.

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