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May 4, 2022

Blogging Strategies for Franchise Websites

Blogging on your main franchise website, as well as on your various location-specific microsites, can be a great way to increase traffic, generate and maintain customer engagement, position your brand...

June 22, 2021

How to Find the Right Franchisees to Fuel Growth

Canadians are spending more time consuming digital media than ever before. According to eMarketer, digital accounts for 53.3% of total media time spent in Canada, which equates to almost five...

June 22, 2021

How to Create a Winning Post-Pandemic Growth Plan

Since the start of the COVID-19 pandemic, franchises had to adapt extremely quickly, not only to stay inline with ever-changing government regulations, but also to keep up with the shifting...

November 30, 2020

Best Practices for Franchise Landing Pages

When it comes to advertising your franchise opportunities online, it is crucial that your ads lead the users to a visually appealing and captivating web page that will prompt the...

August 19, 2020

7 Design Tips for Franchise Websites

Franchise organizations face unique challenges when creating a website, as it needs to serve both national and local audiences. This includes managing all the local business listings of franchisees and...

April 5, 2019

Reshift Media Honoured with Canadian Franchise Association Award

We’re thrilled to announce that we’ve been awarded the first-ever Distinguished Franchise Support Services/Supplier Award by the Canadian Franchise Association (CFA). Since the company’s inception, Reshift founders Kirk Allen and...

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March 28, 2019

Highlights from the International Franchise Convention Featuring Gary Vee

I had such a great time down at the International Franchise Convention last month in Las Vegas.  With so much of our work being done through teleconferencing and screenshares, it...

April 24, 2018

How Twitter’s New Rules May Impact Franchises and Chains

We’re starting to see an increasing trend of social media networks altering their policies to enhance user experiences and address privacy concerns. While the ultimate outcomes should positively impact the...

September 11, 2017

Top Facebook Advertising Opportunities for Franchise Companies

In a previous blog post in this series, we discussed several strategies franchise organizations can pursue to achieve superior Facebook advertising results. In this post, we will cover three of...

May 31, 2017

Facebook Advertising Solutions for Franchises

The most effective social media ads are the ones that can connect directly to their target consumer. The beauty of franchise advertising is that since there are so many different...