Live from the 2024 CFA Convention with Urospot’s Erin Craven

April 9, 2024
By   Jen McDonnell
Category   podcast
Urospot Erin Craven

In this special episode, we are live from the Canadian Franchise Association National Convention. We caught up with Urospot’s Erin Craven, who talked with us about the importance of building your brand’s story and audience persona.

About Urospot

UROSPOT is a premium brand designed to restore freedom and confidence in women. In a spa-like environment, UROSPOT helps women struggling with leaks, dribbles and urinary urgency. Strengthening the pelvic floor is a doctor recommended first line of treatment for these issues, and UROSPOT offers 6 treatments over three weeks to do just that, without being invasive or awkward. As the official home to the Kegel Throne, UROSPOT uses patented technology that delivers 11,000 Kegels in just 28 minutes each time, simply by sitting in a chair and remaining fully clothed.

About The Canadian Franchise Association

The Canadian Franchise Association (CFA) helps everyday Canadians realize the dream of building their own business through the power of franchising. CFA advocates on issues that impact this dream on behalf of almost 600 corporate members and over 40,000 franchisees from many of Canada’s best-known and emerging franchise brands. Beyond its role as the voice of the franchise industry, CFA strengthens and develops franchising by delivering best-practice education and creating rewarding connections between Canadians and the opportunities in franchising. Franchising is the 12th largest industry in Canada and franchised businesses contribute over $100 billion per year to the Canadian economy, creating jobs for more than 2 million Canadians.

About Reshift Media

Reshift Media is an award-winning digital marketing firm that develops digital marketing strategies, processes and technology custom-tailored to the specific needs of franchise organizations. The company’s in-house team provides support to more than 200 clients in 22 countries across all aspects of digital media including software development, social media, search and website/mobile development.

Celebrating 10 years helping the franchise community grow and thrive, Reshift Media has cemented itself as the leading digital marketing agency for franchise companies. Among the company’s many accolades, Reshift Media boasts the creation of two proprietary software platforms: Franify and Brand Amplifier, each designed specifically for franchise businesses. They were also twice named the world’s best franchise marketing firm at the 2023 & 2024 Global Franchise Awards.


Erin Craven franchise franchise trends podcast Urospot


Jen McDonnell

Jen is the Vice President of Content and Social Media at Reshift Media, where she manages a team responsible for the social strategies for several national and international brands. She has a strong content background, having previously worked in online journalism for 10 years. Her articles have been published in the National Post, the Ottawa Citizen, the Vancouver Province, the Calgary Herald, Flare, and more.

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