Search-optimized website content
Without great content you can’t have great SEO.
Well-written, search-friendly content is critical to the success of your website, regardless of your industry.
Multi-location content that works
We know the challenges franchise, retail, restaurant, and other multi-location companies face when creating and implementing an online content strategy. It can often be difficult to balance the need for national branding and content consistency against the benefits of local uniqueness and specificity.
We have extensive experience working with multi-location brands and franchises to implement content creation solutions that suit their organizational needs. We have seen first-hand the positive benefits that a combined national/local content strategy has on search rankings – particularly when the prospective customer is searching for products and services in a particular geography.
What we do
Our talented team of content creators specializes in website and landing page content that is optimized both for user experience and search friendliness.
Content research and strategy
Before we begin writing, our search team reviews your website analytics and researches your industry to identify areas of content opportunity. We typically target terms and phrases that are high-volume, high-conversion and/or low-competition. The objective is to create content that is easy to read while also ensuring your website has good search visibility for important words and phrases that are pertinent to your business.
Edit existing copy for flow, tone and SEO
If you have existing website content, we can review and rework it to bring it in-line with your brand guidelines and tone, fill in any information you may be missing, and capitalize on search engine optimization to improve its visibility. This approach not only saves time and money, but also allows you to maintain any search engine equity the existing content has already established.
Website content creation
We produce and publish engaging, original and search-friendly content in the form of webpage copy, landing pages and blogs/articles. We produce well-written, fully researched, highly engaging original content to differentiate you from competitors and drive search optimization, shareability, engagement and results. We work closely with your team to assess your content needs, analyze the competition, and align your content to your desired audience and brand personality.
Localized content strategy and implementation
A localized content approach is important for both multi-location organizations and regional/local businesses. As outlined in our local search section, when people conduct a search that includes a geographic term, they are more likely to make a purchase in the near future. Our content team has extensive experience planning and creating localized content for both independent businesses and multi-location franchise, restaurant, and retail companies.
Original blogs, articles and whitepapers
Our talented team of writers and designers will create unique blogs/articles and whitepapers to improve your search optimization and content marketing campaigns. Search engines value the “freshness” of content, so ongoing blog/article creation is a critical component of any well-developed SEO strategy. Our team will create high-quality, on-brand content that targets high-value search terms to bolster your website’s visibility and attract more potential customers.
Metadata planning and creation
In addition to the content that people see, your website also includes metadata which helps search engines better understand and index your site. This metadata can have a profound impact on how your site ranks, so it is important that you have a coherent plan that is aligned with your overall search objectives. Our team will work with you to plan, create and implement targeted metadata for your site, including title tags, meta descriptions, alt text and other elements.
Landing page content that converts
We often recommend including landing pages as part of our search and social media advertising programs to increase the number of conversions generated. Dedicated landing pages typically convert more effectively than your website because they are specifically designed to encourage the person to take the desired action, such as completing a form, subscribing to a newsletter, making a purchase, or any other pertinent activity. Our team of writers and designers work together to create on-brand, cohesive landing pages that convert.
Measurement and adjustment
The internet is an ever-changing place, so you need to continually evolve and adjust your approach. Our search team will review your website’s performance on an ongoing basis to identify areas of opportunity. Based on our findings, we will evolve the target search terms and content plan as necessary, which may include new article/blog topics or modifications to the website copy. By pursuing a strategy of ongoing review and refinement, you will stay ahead of competitors and grow your website traffic.
"The dedication and effort of the search team are on another level. This has contributed to the continual growth in our websites' traffic and has increased our year-over-year ROI."
Owner, Deck Stain Helper
High-quality content is how you win at SEO
Even the best-built website will not rank well in search if it doesn’t have strong content. The only reliable way to increase your search visibility is to produce high-quality content that is relevant to your company and your customers. A well-developed content strategy can significantly improve the amount of organic search traffic your website receives, which can lead to increased sales and a long-term competitive advantage for your company.
We understand the value of great content and approach the creation process with your specific business goals in mind. Our in-house editorial and search teams have extensive experience researching and producing content across a wide variety of B2C and B2B industries. Ultimately, our goal is to help you achieve the best of both worlds: a well-written, engaging website that also ranks well in search.