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A Retail E-commerce Checklist

It is safe to assume that most retailers know just how much of an acceleration there has been in the e-commerce space within the last year and a half. Largely...

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October 14, 2021

5 Tips to Improve Your E-Commerce Strategy

E-commerce has seen a significant boom in the last year and a half with years of advancement compressed into a short amount of time due to unprecedented consumer demand. Due...

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September 10, 2021

The Guide to Handling Duplicate Content on Franchise Websites

Franchisors with multiple franchise locations are often faced with the challenge of executing franchise content marketing that not only ensures brand consistency but also avoids duplication. If, for instance, you...

Facebook Special Ad Category interface that lists categories about credit, employment, housing, or social issues, elections or politics.
July 20, 2021

What You Need to Know about Facebook’s Special Ads Category

What is the Facebook Special Ad Category & Why Does It Exist? Facebook’s Special Ad Category encompasses any ads that pertain to employment, credit, housing, and politics. This means that...

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July 15, 2021

New Updates Coming to Instagram Reels & What That Means for Brands

The competition is real in the world of social media platforms, which means you will likely see more updates now, and in the future, as each platform battles it out...

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July 8, 2021

How to Create Click-Worthy Ads on Facebook

Facebook remains one of the top social media channels in the world and plays a significant role in social media advertising. For instance, Facebook ads can gather an advertising audience...

June 22, 2021

How to Find the Right Franchisees to Fuel Growth

Canadians are spending more time consuming digital media than ever before. According to eMarketer, digital accounts for 53.3% of total media time spent in Canada, which equates to almost five...

June 22, 2021

How to Create a Winning Post-Pandemic Growth Plan

Since the start of the COVID-19 pandemic, franchises had to adapt extremely quickly, not only to stay inline with ever-changing government regulations, but also to keep up with the shifting...

June 22, 2021

How Consumer Buying Habits Changed Franchises During COVID-19

Digital media consumption changed dramatically during the COVID-19 pandemic, especially the time spent engaging with digital mediums. With people averaging almost eight hours a day, as reported by eMarketer, it...

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June 11, 2021

What Brands Should Know About Google’s Core Web Vitals Update

Google's Core Web Vitals were introduced earlier and are designed to measure how users experience the speed, responsiveness, and visual stability.