Blog

How Nano-Influencers and UGC Can Benefit Brands

Influencer marketing has dramatically evolved over the years. Initially, the focus was on mega-influencers and celebrities with massive reach, which limited influencer marketing to large brands with significant marketing budgets....

A photo of Paul Rocchio against a blue background with the text "The Franchising Matters Video Series"

December 6, 2023

Podcast: An In-Depth Conversation with Paul Rocchio, VP Development & Member Services at IFA

In this special episode, Paul Rocchio, VP of Development & Member Services at the International Franchise Association shares his thoughts on a wide range of topics including the growth of...

December 1, 2023

Use Social Media to Build a Community Around Your Franchise

Social media and content marketing are crucial to businesses today. Maintaining a social presence is often a requirement for staying top of mind with customers, building trust and keeping an...

Richard Davies on a green background with the text "with Richard Davies, QFP, VP of International Business Development for Summa Franchise"

November 30, 2023

Podcast: Franchise System Insights with Richard Davies

In this episode, franchising industry veteran Richard Davies shares his insights on international franchising and growth. Hear Richard’s thoughts on what he has seen throughout 2023 and what he expects...

November 28, 2023

How to Leverage Instagram Ads for Your Franchise

With its inception in 2010, Instagram has rapidly evolved into a thriving social media network with a broad and diverse user base. Now, with over 1 billion active users and...

Liane Caruso, Co-Founder of Franchise Assembly

November 24, 2023

Podcast: Franchise Development Insights from Liane Caruso

In this episode, Liane Caruso shares her thoughts about franchise development in 2023 what we can expect going into 2024. Hear Liane’s take on the growth of video, the need...

November 21, 2023

Creating Effective Influencer Marketing Campaigns

Influencer marketing has taken off—what was once met with skepticism is now a $21.1 billion industry worldwide that is expected only to increase year over year. These days, there are...

November 16, 2023

Podcast: How To Succeed in Franchise Development with Steve Collette, Founder of East Brands

In this episode, hear from Franchise Development expert Steve Collette, who is the Founder of East Brands, a franchise development organization. During this episode, Steve shares how he approaches franchise...

Jen McDonnell and Brad Abbott about franchise development marketing trends, best practices, and challenges.

November 10, 2023

Podcast: Franchise Development Marketing in 2023 & 2024

In the latest episode of Reshift Media’s Franchising Matters podcast, hear from digital marketing experts Jen McDonnell and Brad Abbott about franchise development marketing trends, best practices, and challenges. Jen...

October 31, 2023

Podcast: Franchise Development 2023 Trends & 2024 Forecast

In the inaugural episode of Reshift Media’s Franchising Matters podcast, Steve Buors walks us through the major franchise development/franchisee acquisition trends we’ve been seeing in 2023, and what we expect...

Davey Awards trophies with text saying Gold Winner 2023 and Silver Winner 2023

October 27, 2023

Reshift Media Are Two-Time Award Winners at the 2023 Davey Awards

It is with great pride to announce that Reshift Media has been awarded Gold and Silver at the 19th Annual Davey Awards. The Daveys honour the outstanding creative work produced...