Blog

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June 16, 2026

The Franchise Marketer’s Guide to Avoiding AI Slop

Artificial intelligence (AI) is one of the most talked-about topics in marketing. New tools are being launched every week, vendors are promising unprecedented efficiency, and marketers are under pressure to...


June 16, 2026

The Franchise Marketing Paradox

Franchising is one of the world’s most successful systems for quickly growing a business.  The model is built around taking proven systems, processes, and best practices and replicating them across dozens, hundreds, or...


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May 20, 2026

Google Just Announced Major AI Search Changes and Franchise Brands Should Pay Attention

Google Search Is Undergoing Its Biggest Transformation in Decades  Google is fundamentally reshaping how people discover information online.  At its Google I/O conference on May 19, 2026, Google unveiled its new “intelligent...


March 27, 2026

How to Set up Partnership or Whitelisting Ads on TikTok Using Spark Ads

This post is part of a series about whitelisting and partnership ads on Meta and TikTok. If you haven’t already, be sure to check out: How to Set up Partnership...


A purple background with white text that says: Franchise digital marketing is broken. We fixed it.
March 26, 2026

Reshift Media to Unveil Groundbreaking Franify Software in April 8 Livestream Event

Get ready for franchise marketing to be redefined. Today’s digital marketing tools were not built for franchise systems. As a result, franchises have been forced to rely on manual workarounds,...


March 16, 2026

How to Set up Collaboration Posts on Instagram

This post is part of a series about whitelisting and partnership ads on Meta and TikTok. If you haven’t already, be sure to check out: How to Set up Partnership...


March 11, 2026

How to Set up Partnership Ads on Meta

This post is part of a series about whitelisting and partnership ads on Meta and TikTok. If you haven’t already, be sure to check out: How to Set up Partnership...


March 6, 2026

How to Set up Whitelisting Ads on Meta

This post is part of a series about whitelisting and partnership ads on Meta and TikTok. If you haven’t already, be sure to check out: How to Set up Partnership...


Reshift Media has won a Global Franchise Award for the fourth year in a row
February 25, 2026

Reshift Media Wins Best Marketing & PR Supplier at the 2026 Global Franchise Awards

It is with great excitement that we announce Reshift Media has won a Global Franchise Award for the fourth year in a row! At the awards ceremony in Las Vegas...


AI Search Title
February 3, 2026

AI Search and Generative Engine Optimization: What Franchise Companies Need to Know

Search is no longer just about keywords and rankings. Over the past several years, artificial intelligence has begun reshaping how people find information online. Today, tools like Google’s AI Overviews,...