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4 Ways to Improve Image SEO

Search engine optimization, known by its acronym SEO, includes several components that help increase your website’s visibility in search engines, thereby increasing your traffic and influence. One component that plays...

January 18, 2022

The Power of First-Party Data and How to Utilize It

It has been almost two years since the pandemic caused a major shutdown, and with that drastic change to everyday life came drastic changes to everyday shopping behaviour. Essentially out...

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January 11, 2022

A Guide to Retargeting, Remarketing, and Gathering Data

Those in the ecommerce space are likely already familiar with the industry terms “retargeting” and “remarketing,” but in case you are not, or you are looking to uncover some of...

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January 11, 2022

How to Reconnect with your Customers Post-Pandemic on Social Media

Two years of the pandemic has completely changed businesses’ game plans in so many ways, especially when it comes to customer retention and engagement. Now, the question of what things...

A hand holding a pen drawing mobile app designs for e-commerce on sheet of paper.
October 14, 2021

5 Tips to Improve Your E-Commerce Strategy

E-commerce has seen a significant boom in the last year and a half with years of advancement compressed into a short amount of time due to unprecedented consumer demand. Due...

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October 7, 2021

A Retail E-commerce Checklist

It is safe to assume that most retailers know just how much of an acceleration there has been in the e-commerce space within the last year and a half. Largely...

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September 10, 2021

The Guide to Handling Duplicate Content on Franchise Websites

Franchisors with multiple franchise locations are often faced with the challenge of executing franchise content marketing that not only ensures brand consistency but also avoids duplication. If, for instance, you...

Facebook Special Ad Category interface that lists categories about credit, employment, housing, or social issues, elections or politics.
July 20, 2021

What You Need to Know about Facebook’s Special Ads Category

What is the Facebook Special Ad Category & Why Does It Exist? Facebook’s Special Ad Category encompasses any ads that pertain to employment, credit, housing, and politics. This means that...

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July 15, 2021

New Updates Coming to Instagram Reels & What That Means for Brands

The competition is real in the world of social media platforms, which means you will likely see more updates now, and in the future, as each platform battles it out...

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July 8, 2021

How to Create Click-Worthy Ads on Facebook

Facebook remains one of the top social media channels in the world and plays a significant role in social media advertising. For instance, Facebook ads can gather an advertising audience...