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Reshift Media COO Kirk Allen holding Global Franchise Award (left) and onstage (right.

Reshift Media Named Best Franchise Marketing Firm for Second Year at 2024 Global Franchise Awards

It is our immense honour to announce that Reshift Media has been named the Best Marketing Firm by the 2024 Global Franchise Awards for the second year in a row!...

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Creating Effective Influencer Marketing Campaigns Live from the 2024 CFA Convention with The UPS Store Canada’s David Druker Can AI and Machine Learning Improve Franchise Marketing? How Franchises Can Use First-Party and Zero-Party Data to Remain Competitive
There was a leak of thousands of Google documents which may change how we think about SEO
June 18, 2024

Video: What the Google Leak Means for Franchise SEO and How your Company Can Benefit

In this week’s episode, we discuss the a leak of thousands of Google documents, which may change how we think about SEO, particularly for franchise companies. We discuss how site...

We review the major franchise development/franchisee acquisition trends we are seeing in 2024, and what we predict for the future.
June 12, 2024

Video: Franchise Development 2024 Trends and Forecast

In this week’s episode, we discuss the major franchise development/franchisee acquisition trends we are seeing in 2022, 2023, and 2024, as well as what we expect to see through the...

May 21, 2024

Creating Effective Influencer Marketing Campaigns

Influencer marketing has taken off—what was once met with skepticism is now a $21.1 billion industry worldwide that is expected only to increase year over year. These days, there are...

how to avoid facebook scams
April 26, 2024

How to Avoid Phishing Scammers Impersonating Facebook

Scammers impersonating Facebook are getting more and more sophisticated. They often craft messages that look and sound very much like legitimate notifications from Facebook, urging you to take immediate action...

Lou Gervasi of the Canadian Franchise Association
April 24, 2024

Podcast: CFA National Convention Wrap-Up with Lou Gervasi

In this week’s episode, we speak with Lou Gervasi about the recent Canadian Franchise Association National Convention, held April 6-8, 2024 in Montreal, Canada. Lou provides a great rundown of...

A&W Canada's Max Crooks
April 10, 2024

Live from the 2024 CFA Convention with A&W Canada’s Max Crooks

In this special episode, we chat with A&W Food Services of Canada Inc.’s Max Crooks, who talks about attending the Canadian Franchise Association’s National Convention for the first time.  ...

ServiceMaster Director of National Sales Maureen Catania
April 10, 2024

Live from the 2024 CFA Convention with ServiceMaster’s Maureen Catania

In this special episode, we are live from the Canadian Franchise Association National Convention with ServiceMaster’s Director of National Sales Maureen Catania. She talks about the growth of the company...

Metal Supermarkets President & CEO Stephen Schober
April 10, 2024

Live from the 2024 CFA Convention with Metal Supermarkets President & CEO Stephen Schober

In this special episode, we are live from the Canadian Franchise Association National Convention with Metal Supermarkets President & CEO Stephen Schober. He talks about their development efforts in the...

Good Earth Coffeehouse's President and COO Gerry Docherty
April 9, 2024

Live from the 2024 CFA Convention with Good Earth Coffeehouse’s Gerry Docherty

In this special episode, we are live from the Canadian Franchise Association National Convention. Good Earth Coffeehouse’s President and COO Gerry Docherty chatted with us about serving on the CFA’s...

Todd Wylie, President of Master Mechanic
April 9, 2024

Live from the 2024 CFA Convention with Todd Wylie of The Master Mechanic

In this special episode, we are live from the Canadian Franchise Association National Convention. Todd Wylie, President of Master Mechanic, talked with us about the importance of networking at events...

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Recent awards:

Global Franchise Award
Franchise Innovation Award
Smarties Award
Top Franchise Supplier 2023 Entrepreneur

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