Hand holding mobile phone that is displaying Instagram Live feature.
September 1, 2022

How to Use Instagram Live to Increase Your Brand’s Visibility

Instagram Live is a popular choice among many celebrities and social media influencers to connect with supporters, but it can also be a great tool for brands to turn to...

hand holding mobile phone with TikTok logo and writing displayed.
August 29, 2022

4 Ways to Optimize Your Advertising Campaign on TikTok

If you are a part of the 1.2 billion+ active monthly users on TikTok, you know how monumental this platform is. While its advanced algorithm delivers curated content to users...

August 16, 2022

How to Develop Brand Identity on Digital Platforms

Imagine you have a Venn Diagram in front of you with one circle that outlines who your brand is (including what it represents, your voice, your message, your personality, and...

Facebook Special Ad Category interface that lists categories about credit, employment, housing, or social issues, elections or politics.
May 4, 2022

What You Need to Know about Facebook’s Special Ads Category

What is the Facebook Special Ad Category & Why Does It Exist? Facebook’s Special Ad Category encompasses any ads that pertain to employment, credit, housing, and politics. This means that...

A phone screen displaying a Google result for Google Analytics
April 22, 2022

Google Enforces Privacy Sandbox, Google Analytics 4 to Address Data Privacy

Google is implementing several new changes to address the privacy concerns that continue to loom over the search engine giant, particularly surrounding the ways in which it processes data from...

April 4, 2022

3 Reasons to Stop Pausing Your Paid Social Campaigns on the Weekend

You have likely heard recommendations about the “best times” to run paid social advertising campaigns, but what about the best times to pause them? There is a common belief that...

person holding mobile phone with the Facebook login page on the screen.
March 22, 2022

Facebook Has Removed Detailed Interest Targeting Options

Have you noticed some of your Facebook ads have suddenly been paused? You are not alone. Facebook (now known as Meta) announced at the beginning of this year that they...

March 1, 2022

How Franchise Locations Can Better Market Customers Using Local Strategies

Franchising gives you the opportunity to expand into new markets, reach larger audiences, and build upon what we like to call “local goodness”. This is what makes franchising so valuable,...

how to avoid facebook scams
February 26, 2022

How to Avoid Phishing Scammers Impersonating Facebook

Scammers impersonating Facebook are getting more and more sophisticated. They often craft messages that look and sound very much like legitimate notifications from Facebook, urging you to take immediate action...