How GDPR Affects Your Facebook Tracking and Advertising
In this blog series, we will cover: • Blog 1: What is the GDPR? • Blog 2: What Canadian and US Businesses Need To Know • Current post: How It Affects Your Facebook Tracking and Advertising • Blog 4: How…
What Canadian and US Businesses Need To Know About GDPR
In this blog series, we will cover: • Blog 1: What is the GDPR? • Current post: What Canadian and US Businesses Need To Know • Blog 3: How It Affects Your Facebook Tracking and Advertising • Blog 4: How…
What Is the GDPR and How Will It Affect Canadian and US Businesses?
North American brands and business need to pay close attention to the privacy legislation that will soon go into effect in Europe. Though the General Data Protection Regulation (GDPR) rules are made to protect European citizens, you will likely have…
How Twitter’s New Rules May Impact Franchises and Chains
We’re starting to see an increasing trend of social media networks altering their policies to enhance user experiences and address privacy concerns. While the ultimate outcomes should positively impact the general population, it means that brands may have to change…
Is Facebook Dead For Brands?
Facebook’s privacy issues continue to make headlines daily, with the social media giant recently admitting that it is possible most of its two billion users have had their personal data accessed by “bad actors” in some way. Celebrities are deleting…
6 Tips for Businesses to Successfully Use the “Q&A” Feature on Google Maps
Have you explored the relatively new feature “Question & Answers” that is available on Google local business listings? While this feature was introduced by Google last summer, not all businesses are still fully aware of its existence or not have…
What’s The Future of Social Media? Key Takeaways from SMMW18
After returning from Social Media Marketing World’s annual mega-conference in San Diego, I thought I’d share some of my key observations. For those unfamiliar with this event, SMMW18 is the largest annual gathering of social media and digital marketing professionals…
Facebook Issues as of March 6, 2018
We’ve noticed that Facebook is experiencing a variety of issues lately, mainly around ad creating and reporting. These issues include: -Reach estimates are sometimes unavailable or incorrect. Facebook says they have intentionally removed some reach estimates after “identifying and subsequently…