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New Influencer Disclosure Guidelines for U.S. and Canada

The influencer marketing industry continues to grow rapidly, with more brands incorporating influencers into their marketing strategies and individuals becoming content creators. Whether you’re planning an influencer campaign or participating...

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2025 Franchise Development Trends How Generative AI is Changing Digital Advertising for Franchises in 2025 Reshift Media’s Pizza Hut Franchise Campaign Wins Silver at the 2024 w3 Awards We’ve Tried Amazon’s New Ad Platform. Here Are Our First Impressions Franchise Development 2024 Trends and 2025 Forecast Can AI and Machine Learning Improve Franchise Marketing?
January 10, 2025

2025 Franchise Development Trends

On November 19th, our CEO and Co-Founder Steve Buors, spoke at a Lunch & Learn with the International Franchise Association. He shared franchise development trends for 2024, expectations for the...

January 7, 2025

Maximize Meta Paid Conversions with Differentiated Ad Creative

You may have heard the phrase “creative is the new targeting,” but it’s never before been more relevant when it comes to Meta advertising. A combination of privacy issues that...

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January 3, 2025

How Brands Can Cultivate Authentic Influencer Partnerships and Content

Influencer marketing is an increasingly popular tactic, with many believing it’s a must-have for brands to reach and engage with consumers in this digital age. With an ROI of $5.78...

December 23, 2024

Unlocking the Power of Influencer Marketing for B2B Brands

The marketing teams of business-to-businesses (B2B) have traditionally relied on direct sales tactics, cold calls, LinkedIn connections, and industry events to generate awareness and reach new customers. With the growth...

Social Shopping Trends for Franchise Companies in 2025
December 20, 2024

Social Shopping Trends for Franchise Companies in 2025

Social media has evolved beyond just connecting people—it is now an integral part of the buying journey. People are actively seeking out information about products and services on social media...

How Franchise Companies Can Capitalize on Social Search in 2025
December 20, 2024

How Franchise Companies Can Capitalize on Social Search in 2025

Younger generations are increasingly using social media platforms for discovery rather than traditional search engines. Forbes reports that Instagram ranks as the top search platform for Gen Z, with 67%...

Franchise Marketing Data Privacy Update for 2025
December 20, 2024

Franchise Marketing Data Privacy Update for 2025

People are becoming increasingly aware of the value of their personal data and are demanding more control over how it’s used. As privacy concerns among consumers continue to rise and...

Influencer Marketing for Franchise Companies is Going Nano
December 20, 2024

Influencer Marketing for Franchise Companies is Going “Nano”

Influencers have become an important part of the digital marketing ecosystem. In 2024, 80% of companies reported allocating budget towards influencer marketing.  We can generally define influencers as belonging to...

Video is a Must-Have Marketing Tool for Franchise Companies in 2025
December 20, 2024

Video is a Must-Have Marketing Tool for Franchise Companies in 2025

With video accounting for more than 82% of all online traffic, it simply cannot be ignored as a marketing tool for franchise organizations. Consumers are increasingly turning to videos not...

Voice Search for Franchise Companies in 2025
December 20, 2024

What Franchise Companies Need to Know About Voice Search in 2025

Voice search is becoming an integral part of how people find the information they are looking for. Although voice-enabled search has been around for some time, recent breakthroughs and the...

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