Reshift Media Named Best Franchise Marketing Firm for Second Year at 2024 Global Franchise Awards

February 20, 2024
By   Alexandra Few
Category   Press Releases
Reshift Media COO Kirk Allen holding Global Franchise Award (left) and onstage (right.

It is our immense honour to announce that Reshift Media has been named the Best Marketing Firm by the 2024 Global Franchise Awards for the second year in a row! We couldn’t be more grateful to achieve this incredible milestone, and we are elated that our Canada-based company, which we started over a decade ago, is once again being recognized on a global stage by the prestigious Global Franchise magazine team.

We’d like to thank our dedicated employees and our incredible national and international clients that span 20+ countries for this two-time win. Our design, social media, search, and web/mobile development services, alongside our proprietary technology, have helped our clients meet their business goals, and we are grateful for their continued trust in our commitment to delivering results.

Reshift Media’s COO and Co-Founder Kirk Allen attended the award ceremony on February 16th in Phoenix, Arizona, which was held during the IFA Annual Convention. He said, “All of this wouldn’t be possible without our amazing customers and the great team at Reshift Media. World’s best! What an honour. We want to thank the Global Franchise Awards for their support and awarding this prestigious title to us for the second year in a row.”

In the past twelve months, we have pushed forward with updates to our technology, as seen with the exciting new features added to our Brand Amplifier software, and the launch of our brand-new platform, Franify, designed specifically for franchise development professionals. We also debuted our Franchising Matters podcast series, a weekly discussion with franchise industry leaders who share their insight and advice. Additionally, we remain active members of the International Franchise Association (IFA) and Canadian Franchise Association (CFA), where our senior staff remains involved with a number of committees and initiatives.

Our involvement in franchising at this scale has allowed us to learn and evolve. As we move ahead, we look forward to our continued involvement in the global franchise industry, catering to the growing needs of multi-location businesses.


The Global Franchise Awards recognizes the achievements of leading franchise brands from across the globe. With 15 categories and three regional champion categories, the Best Marketing Firm award is nestled under Global Franchise’s supplier categories, and judges use four distinct elements when placing their vote, including that the supplier offers a suitable service with results to demonstrate it, works tirelessly for clients, and more. You can find all the details on how the award process works on their FAQ.

The incredible panel of judges who determined this year’s award wins represented industry experts from around the world and included:

  • Cristina Matos, CEO, Portuguese Franchise Association
  • Pip Wilkins, CEO, British Franchise Association
  • Jennifer Brandeen, Chief revenue officer, International Franchise Association
  • Steven Wolfson, Founder, Israel Franchise Institute
  • Sherry McNeil, President & CEO, Canadian Franchise Association
  • Farrah Rose, QFP, Head of International Development, The Franchising Centre

We want to thank this esteemed panel of judges and the Global Franchise Awards for this immense distinction. To see the complete list of 2024 winners, click here.




Alexandra Few

Alexandra is a Content Producer at Reshift Media. Her work in our social team includes creating and designing content for social media, as well as researching and developing blog posts, landing pages, and other forms of web content for several brands. She has completed certifications in digital marketing, professional writing, and digital strategy and communications management, and she has published work on topics that range from franchising and social media to music and wellness.

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