Marketing Minute: How Generative AI is Revolutionizing SEO for Franchise Brands

We’re tackling complex digital marketing topics in 5 minutes or less! In this week’s video, Reshift’s Steve Buors tells us how generative AI is reshaping SEO as we know it.

We’re specifically looking at Google search results today because what Google’s doing with AI is having a massive impact on franchise organizations. Google’s AI overview results use generative AI to crawl the Internet, find various sources, and combine it all into one single answer for the user. This means the person no longer has to click through to your website to find the information they are looking for. Additionally, people aren’t just reading the answers; they are increasingly having the results read back to them.

So how do you prepare for this intense upheaval in organic search? From zero-click searches to structured data, watch the video below for insights and practical strategies to help you future-proof your franchise’s search strategy.

Need help with your franchise organization’s digital marketing? Contact our experts!

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WRITTEN BY

Jen McDonnell

Jen is the Vice President of Content and Social Media at Reshift Media, where she manages a team responsible for the social strategies for several national and international brands. She has a strong content background, having previously worked in online journalism for 10 years. Her articles have been published in the National Post, the Ottawa Citizen, the Vancouver Province, the Calgary Herald, Flare, and more.