Podcast: CFA National Convention Wrap-Up with Lou Gervasi

April 24, 2024
By   Jen McDonnell
Category   podcast
Lou Gervasi of the Canadian Franchise Association

In this week’s episode, we speak with Lou Gervasi about the recent Canadian Franchise Association National Convention, held April 6-8, 2024 in Montreal, Canada. Lou provides a great rundown of the convention and we discuss the keynote speakers, convention highlights, and major takeaways.

If you missed the convention and would like to hear what you missed, or if you attended and would like to refresh yourself on the highlights, this episode is for you!

Watch below, or listen on Spotify or Apple Podcasts.

About Lou Gervasi

Lou has been with the CFA more than 14 years, making him the longest-serving active staff member at the association. Lou’s journey at CFA has been diverse, marked by his instrumental roles in organizing and executing CFA conventions, educational programming, and nationwide Franchise Shows.

Known in the industry as “LinkedIn Lou,” his impact extends globally, boasting a following of more than 30,000 followers on LinkedIn. His influence in the franchise industry was recently recognized when he was honored as the top 2023 worldwide franchise influencer by SeoSamba.

A trailblazer in his field, Lou is a Certified Franchise Executive Graduate, and earned a Certified Exhibition Management designation, a testament to his exceptional contributions in the realm of Trade Shows and Events. Lou’s passion for fostering growth, coupled with his strategic vision, positions him as a driving force in the franchise industry.

About Reshift Media

Reshift Media is an award-winning digital marketing firm that develops digital marketing strategies, processes and technology custom-tailored to the specific needs of franchise organizations. The company’s in-house team provides support to more than 200 clients in 22 countries across all aspects of digital media including software development, social media, search and website/mobile development.

Celebrating 10 years helping the franchise community grow and thrive, Reshift Media has cemented itself as the leading digital marketing agency for franchise companies. Among the company’s many accolades, Reshift Media boasts the creation of two proprietary software platforms: Franify and Brand Amplifier, each designed specifically for franchise businesses. They were also twice named the world’s best franchise marketing firm at the 2023 & 2024 Global Franchise Awards.


Canadian Franchise Association CFA franchise franchise trends Lou Gervasi podcast


Jen McDonnell

Jen is the Vice President of Content and Social Media at Reshift Media, where she manages a team responsible for the social strategies for several national and international brands. She has a strong content background, having previously worked in online journalism for 10 years. Her articles have been published in the National Post, the Ottawa Citizen, the Vancouver Province, the Calgary Herald, Flare, and more.

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