2019’s Hottest Design & Marketing Trends
2019 might witness many changes that will shake up the creative industry to its core. One thing design history has taught us is that innovation thrives on disruption. The year is edging toward contradictions, design trends from conflicting eras and…
SMMW Recap: Mari Smith Talks Adapting to Facebook’s Changes
Mari Smith’s much-anticipated presentation at Social Media Marketing World 2019 (SMMW19) was all about adapting your Facebook marketing to changing consumer behavior and it was full of great insight and tips. She is so knowledgeable about Facebook that I…
SMMW Recap: Mark Schaefer on Humanizing Your Marketing Efforts
Once again, Social Media Marketing World (SMMW19) did not disappoint. It doesn’t hurt that I just love the city of San Diego and I can hardly wait to spend three days each year where some of the brightest minds…
How to Create Ad Landing Pages that Convert
Marketers tend to spend a lot of time crafting and testing ads for performance and efficiency, but don’t overlook the power of landing pages when it comes to closing the deal. When done right, they can increase conversions by more…
Reshift Media Honoured with Canadian Franchise Association Award
We’re thrilled to announce that we’ve been awarded the first-ever Distinguished Franchise Support Services/Supplier Award by the Canadian Franchise Association (CFA). Since the company’s inception, Reshift founders Kirk Allen and Steve Buors have recognized the value of the franchise industry,…
Facebook Admin Roles Are Changing
Are you an admin on a Facebook page? Whether you currently have access as an “admin,” “editor,” “advertiser,” or “analyst” your role may soon be changing. Facebook is shifting permissions from their current role-based system to a new, task-based system.…
Highlights from the International Franchise Convention Featuring Gary Vee
I had such a great time down at the International Franchise Convention last month in Las Vegas. With so much of our work being done through teleconferencing and screenshares, it was especially nice to finally meet some of our customers…
The Google Guarantee Program Launches in Canada
Google has launched a new service in Canada that aims to help professional service businesses get noticed and increase their foot traffic. Currently, it is only available in Canada for plumbers, heaters, ventilation and air conditioning services and locksmiths, with…