smart phone that displays Instagram, Facebook, and Twitter icons
January 3, 2022

How to Reconnect with your Customers Post-Pandemic on Social Media

Two years of the pandemic has completely changed businesses’ game plans in so many ways, especially when it comes to customer retention and engagement. Now, the question of what things...

black screen with SEO written in blue and a computer cursor underneath
November 26, 2021

4 Ways to Improve Image SEO

Search engine optimization, known by its acronym SEO, includes several components that help increase your website’s visibility in search engines, thereby increasing your traffic and influence. One component that plays...

A hand holding a pen drawing mobile app designs for e-commerce on sheet of paper.
October 14, 2021

5 Tips to Improve Your E-Commerce Strategy

E-commerce has seen a significant boom in the last year and a half with years of advancement compressed into a short amount of time due to unprecedented consumer demand. Due...

sketches on whiteboard for website design and structure
October 7, 2021

A Retail E-commerce Checklist

It is safe to assume that most retailers know just how much of an acceleration there has been in the e-commerce space within the last year and a half. Largely...

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September 10, 2021

The Guide to Handling Duplicate Content on Franchise Websites

Franchisors with multiple franchise locations are often faced with the challenge of executing franchise content marketing that not only ensures brand consistency but also avoids duplication. If, for instance, you...

Person holding an iPhone with a black screen and the Instagram logo in the centre.
July 15, 2021

New Updates Coming to Instagram Reels & What That Means for Brands

The competition is real in the world of social media platforms, which means you will likely see more updates now, and in the future, as each platform battles it out...

Woman in yellow shirt holding phone and smiling.
July 8, 2021

How to Create Click-Worthy Ads on Facebook

Facebook remains one of the top social media channels in the world and plays a significant role in social media advertising. For instance, Facebook ads can gather an advertising audience...

June 22, 2021

How to Find the Right Franchisees to Fuel Growth

Canadians are spending more time consuming digital media than ever before. According to eMarketer, digital accounts for 53.3% of total media time spent in Canada, which equates to almost five...

June 22, 2021

How to Create a Winning Post-Pandemic Growth Plan

Since the start of the COVID-19 pandemic, franchises had to adapt extremely quickly, not only to stay inline with ever-changing government regulations, but also to keep up with the shifting...