Blog

October 16, 2023

Paid Partnership Labels and What They Mean for Brands and Influencers

Instagram first introduced paid partnership tags in 2017, mainly to offer additional transparency for brands and influencers when it came to disclosing paid and gifted posts. Initially, the feature was...

October 13, 2023

6 UGC Formats You Can Boost on Instagram

User-generated content (UGC) can help fuel a brand’s social media success. UGC gives brands credible social proof and relatable lifestyle content that can supercharge their marketing strategy. In fact, UGC...

October 11, 2023

Reshift Media Awarded Platinum at the 2023 MarCom Awards

We are thrilled to announce that Reshift Media has received a Platinum award in the Social Media Marketing category at this year’s MarCom Awards. MarCom’s 2023 international creative competition for...

Top franchise supplier 2023 by Entrepreneur badge

September 19, 2023

Reshift Media Makes Entrepreneur’s 2023 Top Franchise Suppliers List

The much-anticipated Top Franchise Suppliers list by Entrepreneur Magazine has been released for its sixth year in a row, and we are incredibly proud to announce that Reshift Media has...

PR Daily Top Women in Marketing Awards Honoree

August 30, 2023

Reshift Media’s Jen McDonnell Wins PR Daily’s 2023 Top Women in Marketing Award

We are incredibly proud to announce that Reshift Media’s VP of Content and Social Media, Jen McDonnell, is being honoured with the Top Women in Marketing award in the Social...

June 22, 2023

The 2023 Franchise Innovation Award Goes to Reshift Media

We are thrilled to announce that Reshift Media has won the Top Digital Marketing Campaign award at the 2023 Franchise Innovations Awards! Presented by Franchise Update Media, this annual ceremony...

Illustration of robot, cellphone, and digital connectivity with large RE letters

June 2, 2023

How Franchise Companies Can Grow Customers Using ChatGPT and AI

The stratospheric rise of ChatGPT has created immense interest in generative artificial intelligence (AI) and its applications for digital marketing and customer growth. Reshift Media has developed several processes and...

Mobile phone against neon green background with Google's Bard on the screen

May 23, 2023

How Does Bard, Google’s AI-Powered Chatbot Compare to ChatGPT?

By now, you have likely used or at least heard about the popular AI-powered chatbot ChatGPT, but that’s not the only bot entering the chat! Bard, Google’s very own AI-powered...

April 20, 2023

Reshift Media Wins for Lead Generation Campaign at the SMARTIES Awards

Reshift Media is honoured to announce that we, and our long-time partner Dogtopia, have been awarded North American and worldwide golds at the MMA GLOBAL 2022 SMARTIES Awards under their...

Person holding mobile device in hand with Instagram log-in page on screen

April 13, 2023

Should Brands Focus More on Feed Posts or Stories on Instagram?

With the CEO of Instagram announcing earlier this year that photos are once again becoming the platform’s focus, a switch from their previous assertation that Instagram’s algorithm was emphasizing Reels...