February 8, 2023

How Franchises Can Implement Localization in Their Digital Strategy

Franchise systems have the innate power of localization at their core, as each location within their network includes franchise owners who operate within communities and foster local relationships with customers....

February 6, 2023

Reshift Media Selected As a Finalist for the 2023 Global Franchise Awards

We are proud to announce that Reshift Media is a finalist in the 2023 Global Franchise Awards in the Best Franchise Marketing Firm category! For over a decade, Reshift has...

January 3, 2023

Optimize Your Image Filenames for SEO

If you own a business, whether that be a start-up, small- to mid-size brand, or are the owner of a franchise system, you likely already know how valuable search engine...

December 28, 2022

How Franchise Locations Can Rank Higher In Google Maps

For a franchise system to be successful, each location also needs to be successful, and that starts with harnessing the local power that each franchise business inherently has at its...

ChatGPT on a desktop screen
December 19, 2022

Will ChatGPT Change How We Create and Access Information?

You are likely familiar with chatbots, typically in the context of e-commerce websites or virtual assistants like Siri and Alexa, but what if there was a chatbot that could perform...

December 6, 2022

Creating Accessible Content on Social Media

Adding visuals alongside your written content on social media can help elevate your brand message, assist in your brand storytelling, and can increase engagement – but is your content accessible...

November 28, 2022

Tips on Posting and Advertising on YouTube Shorts

With the surge in TikTok popularity and the buzz it has brought with it, we can’t forget about the latest platform to join the world of short-length videos (who historically...

November 22, 2022

5 Tips for Creating Effective Banner Ads

Whether you are a small business or a large franchise organization, finding ways to attract an audience to your website or landing page can be an important way to acquire...

Female Owner Of Start Up Coffee Shop Or Restaurant Turning Round Open Sign On Door
November 16, 2022

How to Grow Your Franchise Business During a Downturn

Everyone is talking about the likelihood of an upcoming recession and how that will impact the economy. As a result, prudent businesses are reviewing their forecasts and costs to determine...