In this special episode, we are live from the Canadian Franchise Association’s 2025 National Convention. We caught up with Vernon Gonsalves to reflect on what he’s loving most about the convention, including “Franchising’s Got Talent!”
About Vernon Gonsalves
Vernon serves as the Chief Development Officer and Consultant at Boomerang Business Collective Canada, where he’s leading the franchise expansion of Boomerang Business Collective in Canada. Additionally, he holds the position of Fractional Franchise Development Officer at Mad Science Group Inc., where he delivers executive-level support and guidance in the areas of franchise development, marketing and operations. He is also the Franchise Development Officer at Imagine Arts Academy, where he delivers executive-level support and guidance in the areas of franchise development, marketing and operations.
About Reshift Media
Reshift Media is an award-winning digital marketing firm that develops digital marketing strategies, processes and technology custom-tailored to the specific needs of franchise organizations. The company’s in-house team provides support to more than 200 clients in 22 countries across all aspects of digital media including software development, social media, search and website/mobile development.
Celebrating 11 years helping the franchise community grow and thrive, Reshift Media has cemented itself as the leading digital marketing agency for franchise companies. Among the company’s many accolades, Reshift Media boasts the creation of two proprietary software platforms: Franify and Brand Amplifier, each designed specifically for franchise businesses. They were also named the world’s best franchise marketing firm three years in a row at the 2023, 2024, and 2025 Global Franchise Awards.
