Is Facebook Dead For Brands?
Facebook’s privacy issues continue to make headlines daily, with the social media giant recently admitting that it is possible most of its two billion users have had their personal data accessed by “bad actors” in some way. Celebrities are deleting…
6 Tips for Businesses to Successfully Use the “Q&A” Feature on Google Maps
Have you explored the relatively new feature “Question & Answers” that is available on Google local business listings? While this feature was introduced by Google last summer, not all businesses are still fully aware of its existence or not have…
What’s The Future of Social Media? Key Takeaways from SMMW18
After returning from Social Media Marketing World’s annual mega-conference in San Diego, I thought I’d share some of my key observations. For those unfamiliar with this event, SMMW18 is the largest annual gathering of social media and digital marketing professionals…
Facebook Issues as of March 6, 2018
We’ve noticed that Facebook is experiencing a variety of issues lately, mainly around ad creating and reporting. These issues include: -Reach estimates are sometimes unavailable or incorrect. Facebook says they have intentionally removed some reach estimates after “identifying and subsequently…
How To Use Facebook Frames To Promote Your Brand
Have you considered using Facebook frames on your business page? Facebook’s Frame Studio lets you design custom frames to overlay on Facebook Stories, photos and profile pictures. You can use them on your own content, and you can also share…
Facebook Live 101: How to Use Live Videos to Increase Organic Reach
With Facebook’s recently announced algorithm changes, it is now more difficult than ever for business pages to achieve organic reach. However, Facebook’s announcement indicated that the News Feed would begin to prioritize Live video over standard, “passive” video, which represents…
5 Effective Tips to Boost Performance Of Your AdWords Campaigns in 2018
Are you running Google Adwords campaigns? In this blog post, we will review a few simple but very effective tips to boost their performance in 2018. Whether you are looking for tactics that could maximize your existing Adwords campaigns or…
How to Create a Facebook Story on a Business Page
With business pages’ organic reach continuing to decrease on Facebook, it’s now more important than ever to experiment with different ways to get your posts in front of as many eyeballs as you possibly can. Facebook recently rolled out Stories to…