LinkedIn: More Than Just a Business Networking Platform
Guy Kawasaki…you were right! I attended the Social Media Marketing World convention back in March where I saw a number of great speakers. As I mentioned in my blog from March 12th, I was surprised of how many prominent…
Facebook Redesigns Business Pages, Introduces New Templates
With the decline of organic reach for Facebook business pages, the social media giant is making moves to ensure it remains a vital marketing channel for local and small businesses. Amid a flurry of changes (including phasing out 5-star reviews…
Facebook Locations: Advantages and Limitations
Local business pages have always been an important component of Facebook, with the social network taking major steps in the past few years to make itself the primary destination for local marketing. If you are a brand that has local…
Facebook Moves Away From Star Ratings in Favour of Recommendations
Facebook recommendations has replaced ratings as the way users give feedback about local businesses. Instead of giving a star rating on a one-to-five scale, users are now simply asked whether or not they would recommend a business. The social network…
Job Posting: Web Developers
Reshift Media is a Toronto-based digital marketing company that is growing rapidly. Our mission is to work with our clients as a one-stop destination for cohesive social, search and digital development services. We are currently seeking three developers to join…
Google Store Visit Analytics Now Available To Small Businesses
According to Google, 90% of sales still happen in stores, not online. However, the web still plays a huge role in this consumer journey. In fact, 90% of in-store shoppers use their mobile device to conduct pre-purchase research prior to…
Why You Should Add Structured Data to Your Website for Voice Search
Searching for things online is not new, but how people are doing it is evolving very quickly. Voice search is becoming a popular way for people to engage with the internet, with users increasingly turning to Google Home, Alexa, Siri,…
How GDPR Affects Your Google Tracking and Advertising
In this blog series, we will cover: • Blog 1: What is the GDPR? • Blog 2: What Canadian and US Businesses Need To Know • Blog 3: How It Affects Your Facebook Tracking and Advertising • Current post: How…