Live from the 2024 CFA Convention with A&W Canada’s Max Crooks

April 10, 2024
By   Jen McDonnell
Category   podcast
A&W Canada's Max Crooks

In this special episode, we chat with A&W Food Services of Canada Inc.’s Max Crooks, who talks about attending the Canadian Franchise Association’s National Convention for the first time.


About A&W Food Services of Canada Inc.

A&W Food Services of Canada is a Canadian company with over $1.6 billion in sales and more than 1,020 franchised restaurants across the country. Through a steadfast commitment to collaborative working relationships and strategy, A&W has repeatedly earned recognition as a highly successful business and has been recognized as one of Canada’s Best Managed companies. A&W is an industry leader in developing a highly productive and cooperative work environment using a set of guidelines we call ‘Climate Goals’. These Climate Goals have been integral in creating the open, candid, results-focused workplace we enjoy today.

About The Canadian Franchise Association

The Canadian Franchise Association (CFA) helps everyday Canadians realize the dream of building their own business through the power of franchising. CFA advocates on issues that impact this dream on behalf of almost 600 corporate members and over 40,000 franchisees from many of Canada’s best-known and emerging franchise brands. Beyond its role as the voice of the franchise industry, CFA strengthens and develops franchising by delivering best-practice education and creating rewarding connections between Canadians and the opportunities in franchising. Franchising is the 12th largest industry in Canada and franchised businesses contribute over $100 billion per year to the Canadian economy, creating jobs for more than 2 million Canadians.

About Reshift Media

Reshift Media is an award-winning digital marketing firm that develops digital marketing strategies, processes and technology custom-tailored to the specific needs of franchise organizations. The company’s in-house team provides support to more than 200 clients in 22 countries across all aspects of digital media including software development, social media, search and website/mobile development.

Celebrating 10 years helping the franchise community grow and thrive, Reshift Media has cemented itself as the leading digital marketing agency for franchise companies. Among the company’s many accolades, Reshift Media boasts the creation of two proprietary software platforms: Franify and Brand Amplifier, each designed specifically for franchise businesses. They were also twice named the world’s best franchise marketing firm at the 2023 & 2024 Global Franchise Awards.


A&W Canada franchise franchise trends Max Crooks podcast


Jen McDonnell

Jen is the Vice President of Content and Social Media at Reshift Media, where she manages a team responsible for the social strategies for several national and international brands. She has a strong content background, having previously worked in online journalism for 10 years. Her articles have been published in the National Post, the Ottawa Citizen, the Vancouver Province, the Calgary Herald, Flare, and more.

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