Podcast: Franchise System Insights with Richard Davies

November 30, 2023
By   Jen McDonnell
Category   Franchise Marketing
Richard Davies on a green background with the text "with Richard Davies, QFP, VP of International Business Development for Summa Franchise"

In this episode, franchising industry veteran Richard Davies shares his insights on international franchising and growth. Hear Richard’s thoughts on what he has seen throughout 2023 and what he expects in terms of major opportunities and concerns for franchise systems in 2024. If you are a franchise brand looking to expand internationally then you won’t want to miss this episode!

Watch below, or listen on Spotify or Apple Podcasts.

About Richard Davies

Richard is the Vice President of International Business Development for Summa Franchise. Richard lives and breathes franchising and has traveled the world speaking at expos and conferences. Richard started in franchising in 1997 and has been a major player in franchising ever since – launching What Franchise magazine in 2001 and the Global Franchise magazine and awards in 2014. Richard is a Past Supplier Chair for the British Franchise association, currently sits on the International Franchise Association international committee, and also represents the Canadian Franchise Association internationally.

About Reshift Media

Reshift Media is an award-winning digital marketing firm that develops digital marketing strategies, processes and technology custom-tailored to the specific needs of franchise organizations. The company’s in-house team provides support to more than 200 clients in 22 countries across all aspects of digital media including software development, social media, search and website/mobile development.

Celebrating 10 years helping the franchise community grow and thrive, Reshift Media has cemented itself as the leading digital marketing agency for franchise companies. Among the company’s many accolades, Reshift Media boasts the creation of two proprietary software platforms: Franify and Brand Amplifier, each designed specifically for franchise businesses. They were also named the world’s best franchise marketing firm by the 2023 Global Franchise Awards.


franchise franchising podcast Richard Davies


Jen McDonnell

Jen is the Vice President of Content and Social Media at Reshift Media, where she manages a team responsible for the social strategies for several national and international brands. She has a strong content background, having previously worked in online journalism for 10 years. Her articles have been published in the National Post, the Ottawa Citizen, the Vancouver Province, the Calgary Herald, Flare, and more.

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