Podcast: An In-Depth Conversation with Paul Rocchio, VP Development & Member Services at IFA

December 6, 2023
By   Jen McDonnell
Category   Franchise Marketing
A photo of Paul Rocchio against a blue background with the text "The Franchising Matters Video Series"

In this special episode, Paul Rocchio, VP of Development & Member Services at the International Franchise Association shares his thoughts on a wide range of topics including the growth of the franchise business model, ongoing economic uncertainty, regulatory changes, joint employer, the franchisor/franchisee relationship, franchise development, education, responsible franchising, and franchisor-to-franchisor collaboration. This is a must-watch episode for all franchise systems as they look back on 2023 and develop their growth plans for 2024.

Watch below, or listen on Spotify or Apple Podcasts.

About Paul Rocchio

Paul has been with the IFA since 1999 and is responsible for the retention and recruitment of new members as well as creating continued value-added benefits and services for existing members. He staffs the IFA Supplier Forum Advisory Board and co-staffs the Membership Committee. Before joining the IFA, Paul worked at the International Mass Retail Association where he was Manager of State Government Affairs and prior to that was Associate Staff in the State Affairs Department of the Chemical Manufacturers Association. Paul is a member of the American Society of Association Executives, received a Certificate in Nonprofit Organization Management from the U.S. Chamber’s Institute of Organizational Management program, and is a Certified Franchise Executive.

About Reshift Media

Reshift Media is an award-winning digital marketing firm that develops digital marketing strategies, processes and technology custom-tailored to the specific needs of franchise organizations. The company’s in-house team provides support to more than 200 clients in 22 countries across all aspects of digital media including software development, social media, search and website/mobile development.

Celebrating 10 years helping the franchise community grow and thrive, Reshift Media has cemented itself as the leading digital marketing agency for franchise companies. Among the company’s many accolades, Reshift Media boasts the creation of two proprietary software platforms: Franify and Brand Amplifier, each designed specifically for franchise businesses. They were also named the world’s best franchise marketing firm by the 2023 Global Franchise Awards.


franchise franchising Paul Rocchio podcast


Jen McDonnell

Jen is the Vice President of Content and Social Media at Reshift Media, where she manages a team responsible for the social strategies for several national and international brands. She has a strong content background, having previously worked in online journalism for 10 years. Her articles have been published in the National Post, the Ottawa Citizen, the Vancouver Province, the Calgary Herald, Flare, and more.

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