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A cartoon of a woman looking at a phone with the words "Why You Should Care About Voice Search"

July 9, 2025

Marketing Minute: Why Franchises Need To Prioritize Voice Search

As a franchise owner, it’s essential that your website content is optimized for voice search, which continues to increase in popularity. A recent survey found 65% of those aged 25-49...

A cartoon of a man pointing to the words "Why You Need Structured Data (Schema Markup)"

July 2, 2025

Marketing Minute: Why Your Website Needs Structured Data

As a franchise owner, it’s essential that your website has structured data (also known as Schema Markup). This special code is applied to your website to let search engines and...

A cartoon roblo with the words How to Grow Traffic Even with AI Overviews

June 24, 2025

Marketing Minute: Grow Website Traffic Despite Google’s AI Overviews

In this week’s Marketing Minute, we tackle AI Overviews’ impact on SEO. When consumers get answers directly from Google, they don’t click through to your website — meaning fewer leads,...

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