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A cartoon of a woman looking at a phone with the words "Why You Should Care About Voice Search"

July 9, 2025

Marketing Minute: Why Franchises Need To Prioritize Voice Search

As a franchise owner, it’s essential that your website content is optimized for voice search, which continues to increase in popularity. A recent survey found 65% of those aged 25-49...

A cartoon of a man pointing to the words "Why You Need Structured Data (Schema Markup)"

July 2, 2025

Marketing Minute: Why Your Website Needs Structured Data

As a franchise owner, it’s essential that your website has structured data (also known as Schema Markup). This special code is applied to your website to let search engines and...

A cartoon roblo with the words How to Grow Traffic Even with AI Overviews

June 24, 2025

Marketing Minute: Grow Website Traffic Despite Google’s AI Overviews

In this week’s Marketing Minute, we tackle AI Overviews’ impact on SEO. When consumers get answers directly from Google, they don’t click through to your website — meaning fewer leads,...

There was a leak of thousands of Google documents which may change how we think about SEO

June 18, 2024

Video: What the Google Leak Means for Franchise SEO and How your Company Can Benefit

In this week’s episode, we discuss the a leak of thousands of Google documents, which may change how we think about SEO, particularly for franchise companies. We discuss how site...

March 22, 2024

Podcast: Google’s March 2024 Core Update: What Franchise Companies Need to Know

In this special episode, we discuss Google’s March 2024 core algorithm update and what it means for franchise companies. Google is currently rolling out an update that is designed to...

A phone screen displaying a Google result for Google Analytics

April 22, 2022

Google Enforces Privacy Sandbox, Google Analytics 4 to Address Data Privacy

Google is implementing several new changes to address the privacy concerns that continue to loom over the search engine giant, particularly surrounding the ways in which it processes data from...

June 11, 2021

What Brands Should Know About Google’s Core Web Vitals Update

Google's Core Web Vitals were introduced earlier and are designed to measure how users experience the speed, responsiveness, and visual stability.

December 31, 2020

The Coronavirus and Digital Advertising: Risks and Opportunities

Concerns about the increased spreading of Covid-19 around the world are dominating headlines, causing disruptions in the stock market, and increasing fears of a recession.

March 16, 2018

6 Tips for Businesses to Successfully Use the “Q&A” Feature on Google Maps

Have you explored the relatively new feature “Question & Answers” that is available on Google local business listings? While this feature was introduced by Google last summer, not all businesses...

February 7, 2018

5 Effective Tips to Boost Performance Of Your AdWords Campaigns in 2018

Are you running Google Adwords campaigns? In this blog post, we will review a few simple but very effective tips to boost their performance in 2018. Whether you are looking...

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