There was a leak of thousands of Google documents which may change how we think about SEO
June 18, 2024

Video: What the Google Leak Means for Franchise SEO and How your Company Can Benefit

In this week’s episode, we discuss the a leak of thousands of Google documents, which may change how we think about SEO, particularly for franchise companies. We discuss how site...

March 22, 2024

Podcast: Google’s March 2024 Core Update: What Franchise Companies Need to Know

In this special episode, we discuss Google’s March 2024 core algorithm update and what it means for franchise companies. Google is currently rolling out an update that is designed to...

A phone screen displaying a Google result for Google Analytics
April 22, 2022

Google Enforces Privacy Sandbox, Google Analytics 4 to Address Data Privacy

Google is implementing several new changes to address the privacy concerns that continue to loom over the search engine giant, particularly surrounding the ways in which it processes data from...

an image of a checkmark and an x
June 11, 2021

What Brands Should Know About Google’s Core Web Vitals Update

Google's Core Web Vitals were introduced earlier and are designed to measure how users experience the speed, responsiveness, and visual stability.

December 31, 2020

The Coronavirus and Digital Advertising: Risks and Opportunities

Concerns about the increased spreading of Covid-19 around the world are dominating headlines, causing disruptions in the stock market, and increasing fears of a recession.

March 16, 2018

6 Tips for Businesses to Successfully Use the “Q&A” Feature on Google Maps

Have you explored the relatively new feature “Question & Answers” that is available on Google local business listings? While this feature was introduced by Google last summer, not all businesses...

February 7, 2018

5 Effective Tips to Boost Performance Of Your AdWords Campaigns in 2018

Are you running Google Adwords campaigns? In this blog post, we will review a few simple but very effective tips to boost their performance in 2018. Whether you are looking...

May 31, 2017

Facebook Advertising Solutions for Franchises

The most effective social media ads are the ones that can connect directly to their target consumer. The beauty of franchise advertising is that since there are so many different...

May 8, 2017

How Businesses Can Improve Search Ranking Using Latent Semantic Indexing Keywords

Google continues to make updates to its algorithm on an almost daily basis. Because of these ever-evolving changes, it can be difficult for businesses to keep up and ensure that...

April 3, 2017

Facebook and Google Advertising Revolutionized!

As announced at the annual Canadian Franchise Association National Convention in Niagara Falls, Reshift Media has released an ad tool for multi-location businesses called the Brand Amplifier™. The Brand Amplifier™ is...