Reshift Media believes that an integrated approach to SEO, social media and mobile optimization is critical to successful customer engagement. It all starts with a strong brand strategy and a clear understanding of who the client’s customers are. With that information, a cohesive plan can be developed that ensures offline, digital, paid and earned media are all working together towards the same goals.
Research, Analysis, Strategy
- identify goals and objectives
- benchmark against competitors and industry best practices
- develop integrated offline/digital strategy to achieve goals and objectives
Implementation & Value Creation
- implement strategy
- create sharable, searchable, mobile-friendly advertising/content
- develop social networks, optimize owned properties for social, search and mobile
- seek out and mobilize social influencers
Management & Implementation
- actively manage social, search, mobile presence
- manage social community, search performance, etc.
- monitor & manage social sentiment
- measure achievement of goals & objectives and optimize the approach accordingly
Training, Learning, Sharing
- seminars/training on best practices
-search
-social
-mobile - knowledge transfer/sharing of information based on strategy and implementation of results