Our Team
Jen McDonnell

Jen McDonnell

VP of Content and Social Media

Work History:

Jen has worked in digital marketing and online journalism for more than 15 years in a variety of roles. She has extensive experience in creating unique, sharable content and dynamic social media campaigns tailored to a variety of audiences. She and her team at Reshift Media have designed and implemented leading-edge social media strategies for brands around the world.

Prior to her role at Reshift, Jen was the Managing Editor and Director of Dose, which she helped transition from a print news publication to an online property. She led the charge in distributing Dose’s editorial content across the web and numerous social mediums, creating avid followers on Twitter, Tumblr and Facebook.

Prior to working at Dose, she was the Entertainment Editor at AOL Canada, a Web Editor at Transcontinental’s online portal MochaSofa, and a member of the editorial team at CanadianLiving.com. Her reporting has taken her to the Cannes Film Festival, movie junkets in New York and Los Angeles, and multiple awards shows.

Connect with Jen on LinkedIn


Education:

I have a BA from the University of New Brunswick and graduated from Humber College’s journalism program.

The Weirdest Thing Klout Says I’m an Expert In:

Robert Pattinson, which – though mortifying – is pretty accurate; my past in entertainment news means I know way more about that kid than anyone probably should. My supposed expertise on unicorns, however, is questionable.

The App I Couldn’t Live Without:

Band of the Day. Thanks to this app, I’m able to talk knowledgably about up-and-coming bands and seem much cooler than I actually am.

My Favourite YouTube Video:

I didn’t think anything could top the Ryan Gosling-themed “Hey, Girl” Tumblr, until I saw this video of Ryan Gosling reading from the “Hey, Girl” Tumblr. #MindBlown