Our Team
Kirk Allen

Kirk Allen

Co-Founder and COO

Work History:

Kirk Allen has a passion for growing other people’s businesses through SEO and social media. He has over 28 years of cross-platform media sales experience including magazines, newspapers, inserts, broadcast, digital and mobile offerings within Canada’s largest media companies where he truly lived the evolution and transformation of digital marketing and community engagement. Prior to launching Reshift Media, Kirk was Executive Vice President, Integrated Advertising Sales at Postmedia Network Inc., (formerly Canwest and Hollinger Inc.), Canada’s largest network of daily newspapers and websites. Responsible for all integrated print, digital and mobile offerings while overseeing over 50 online properties, Kirk’s achievements include having grown online revenues at a pace much greater than the industry average.

Kirk has tremendous experience in multi-market retail, local retail as well as national in a number of key categories including Auto, Entertainment, Financial, Home, Fashion, Government and Sporting Goods. Kirk has built strong relationships that have given rise to a thorough understanding of the complex media landscape in Canada. Kirk also participated on many industry boards including; IAB Canada, INMA, as well as NADbank. He has been involved in many community initiatives including Raise-A-Reader, a year-round initiative that raises funds for family literacy programs across Canada and Hockey for the Homeless, a not-for profit organization dedicated to raising money and awareness through hockey for those homeless across Canada.

When he is not busy driving sales to a client’s door (virtual or real), he can often be found driving to the links and rinks around town.

Connect with Kirk on LinkedIn


I’m a graduate of Sheridan College’s advertising program and Dawson College’s business administration program.

My First Concert:

Rolling Stones at Rich Stadium in Buffalo, NY. The opening acts included Santana, Journey and Kansas. What a concert, not to mention the tailgate parties that kicked it off.

The App I Couldn’t Live Without:

It’s practical, but I can’t live without my Twitter app. Coming in a close second would be Songza – playlists that fit any occasion.

My Favourite YouTube Video:

I love this video of skiiers Matthias Giraud and Stefan Laude trying to outrun a massive avalanche in the French Alps.