May 21, 2024

Creating Effective Influencer Marketing Campaigns

Influencer marketing has taken off—what was once met with skepticism is now a $21.1 billion industry worldwide that is expected only to increase year over year. These days, there are...

December 1, 2023

Use Social Media to Build a Community Around Your Franchise

Social media and content marketing are crucial to businesses today. Maintaining a social presence is often a requirement for staying top of mind with customers, building trust and keeping an...

November 28, 2023

How to Leverage Instagram Ads for Your Franchise

With its inception in 2010, Instagram has rapidly evolved into a thriving social media network with a broad and diverse user base. Now, with over 1 billion active users and...

November 14, 2023

How Nano-Influencers and UGC Can Benefit Brands

Influencer marketing has dramatically evolved over the years. Initially, the focus was on mega-influencers and celebrities with massive reach, which limited influencer marketing to large brands with significant marketing budgets....

October 16, 2023

Paid Partnership Labels and What They Mean for Brands and Influencers

Instagram first introduced paid partnership tags in 2017, mainly to offer additional transparency for brands and influencers when it came to disclosing paid and gifted posts. Initially, the feature was...

person holding mobile phone
October 13, 2023

6 UGC Formats You Can Boost on Instagram

User-generated content (UGC) can help fuel a brand’s social media success. UGC gives brands credible social proof and relatable lifestyle content that can supercharge their marketing strategy. In fact, UGC...