Blog

Category: Social Media

A user doing a Google search on their phone
July 23, 2025

Why Everyone’s Talking About Instagram Content Indexing in Google Search

Your business’ Instagram content now has the opportunity to reach a lot more people. As of July 10th, Google and other search engines are now indexing public content from professional...

February 12, 2025

Top Social Ad Creative Trends to Watch in 2025

The digital marketing landscape has become increasingly competitive, with consumers experiencing growing ad fatigue as they are exposed to more and more ads every day. As a result, marketers can...

An image of an iphone displaying Instagram with hearts around it
January 7, 2025

Maximize Meta Paid Conversions with Creative Diversity and Volume

You may have heard the phrase “creative is the new targeting,” but it’s never before been more relevant when it comes to Meta advertising. A combination of privacy issues that...

phone with instagram app
January 3, 2025

How Brands Can Cultivate Authentic Influencer Partnerships and Content

Influencer marketing is an increasingly popular tactic, with many believing it’s a must-have for brands to reach and engage with consumers in this digital age. With an ROI of $5.78...

December 23, 2024

Unlocking the Power of Influencer Marketing for B2B Brands

The marketing teams of business-to-businesses (B2B) have traditionally relied on direct sales tactics, cold calls, LinkedIn connections, and industry events to generate awareness and reach new customers. With the growth...

Social Shopping Trends for Franchise Companies in 2025
December 20, 2024

Social Shopping Trends for Franchise Companies in 2025

Social media has evolved beyond just connecting people—it is now an integral part of the buying journey. People are actively seeking out information about products and services on social media...

How Franchise Companies Can Capitalize on Social Search in 2025
December 20, 2024

How Franchise Companies Can Capitalize on Social Search in 2025

Younger generations are increasingly using social media platforms for discovery rather than traditional search engines. Forbes reports that Instagram ranks as the top search platform for Gen Z, with 67%...

How Generative AI is Changing Digital Advertising for Franchises in 2025
December 20, 2024

How Generative AI is Changing Digital Advertising for Franchises in 2025

Generative AI is transforming the way marketers create content, personalize customer experiences, and target advertising. In 2025, we will continue to see a proliferation of AI-driven tools that produce personalized...

December 6, 2024

New Influencer Disclosure Guidelines for U.S. and Canada

The influencer marketing industry continues to grow rapidly, with more brands incorporating influencers into their marketing strategies and individuals becoming content creators. Whether you’re planning an influencer campaign or participating...

November 15, 2024

Navigating the FTC’s Updated Endorsement Guidelines for Influencer Content

The Federal Trade Commission (FTC) recently announced new endorsement guidelines aimed at deceptive advertising rules, which took effect in October 2024. The FTC Final Rule Banning Fake Consumer Reviews and...

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Reshift Media Wins Canadian Franchise Association Distinguished Franchise Supplier Award
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