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August 7, 2024

Franchise Development 2024 Trends and 2025 Forecast

Franchise development has experienced a significant amount of change over the last few years. Challenging economic conditions have affected the number of people interested in opening their own franchise, while...

May 21, 2024

Creating Effective Influencer Marketing Campaigns

Influencer marketing has taken off—what was once met with skepticism is now a $21.1 billion industry worldwide that is expected only to increase year over year. These days, there are...

Franchising Matters with David Druker
April 8, 2024

Live from the 2024 CFA Convention with The UPS Store Canada’s David Druker

In this special episode, we are live from the Canadian Franchise Association National Convention, where we were able to spend some time with David Druker, President of The UPS Store...

February 8, 2023

Can AI and Machine Learning Improve Franchise Marketing?

Artificial intelligence (AI) and machine learning are outstanding tools that many digital marketers use as a way to boost their efficiency and optimize their marketing strategy. In fact, 80% of...

February 8, 2023

How Franchises Can Use First-Party and Zero-Party Data to Remain Competitive

With Google’s removal of third-party cookies by 2024, Mozilla’s launch of their Total Cookie Protection, and the updates led by Apple and their Intelligent Tracking Prevention and App Tracking Transparency...

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