Franchise Influencer Marketing

Our team of influencer marketing professionals will work with you to develop an influencer strategy designed to achieve your overall brand goals while also building trust, credibility, and awareness within your local markets. We will identify ideal influencer categories and develop creative content strategies that will allow you to reach and engage customers at every stage of the decision-making process.

We use a combination of technology and proprietary processes to source local influencers & customers in the communities where your franchise company operates. We vet potential influencers’ social accounts to ensure their audience and content are a good fit with your brand. Through this approach, we are able to build a hyper-local list of brand advocates and influencers to create branded content aimed at generating highly localized brand awareness and affinity.

Our influencer marketing team will ensure a smooth process right from campaign initiation through to completion. Our team will manage everything for you including talent management, pricing, contract negotiation, creative guidelines, post-performance tracking, and everything else. Our team’s attention to detail and proactive approach ensures that no element of your influencer campaign is overlooked.

We know how important it is to maintain control over your franchise brand’s image and messaging, which is why the final influencer selection and content approval will always belong to you. We will provide our recommendations for each influencer and highlight why they are a fit for your brand and campaign, and you make the final decision. We also review influencer content and provide detailed feedback to influencers to ensure you receive content that fits your brand.

In addition to creating local awareness, our influencer marketing approach creates a database of user generated content that can be re-used for future social efforts including paid advertising. We ensure you receive full usage rights so that content can be used by the head office or franchisees to increase the value derived from the campaign.

We will monitor and track results for all sponsored posts and provide detailed reports highlighting key metrics and actionable data including the performance of each specific influencer. We will analyze data to confirm the effectiveness of the campaign and provide insights on performance to draw conclusions about your customers and provide learnings for future campaigns.