Parenting Expert Alyson Schafer Launches New, Custom Website

September 30, 2014
By   Jen McDonnell
Category   Press Releases
Alyson Schafer parenting expert

(TORONTO) September 23, 2014 – Internationally acclaimed parenting expert Alyson Schafer has teamed up with digital marketing agency Reshift Media to conceptualize, design, develop and launch an entirely reimagined web presence at

Alyson is a best-selling author, speaker and television personality who empowers families by sharing her principles, rules and tools for raising happy and healthy kids. She required a web presence which reflected her personality and professionalism while also providing her with a platform to effectively share her wealth of parenting knowledge that would be easily discoverable through both search engines and social media. To address this challenge she reached out to Reshift Media, who specializes in custom web/mobile development, social media and search optimization.

Reshift worked closely with Alyson and her team to create a completely custom-built site that includes leading-edge design and technology, including:

  • A modern and clean, yet approachable design to reflect Alyson’s personal brand
  • Fully responsive HTML5 development to ensure optimal usability on all screen sizes
  • Best-in-class search engine optimization to enable maximum content visibility
  • Social integration throughout the site to allow for both for content portability out to social networks and ingestion of social content into the site
  • A customized blog to highlight Alyson’s broad array of content
  • Unique topics section to aggregate media types under reader areas of interest

“This was an exciting but also very complicated project,” said Mahmoud Ghali, Reshift Media’s VP of Technology. “Alyson has a wealth of specific content on parenting, so we needed to ensure the setup of the website was extremely search friendly to allow people to find Alyson’s site whenever they were using Google or Bing to find parenting advice.”

The end product exceeded expectations. “I love my new website.  Reshift did such a great job,” said Alyson Schafer. “They provided a robust and eloquent solution to my complicated content management needs. They stayed enthusiastic and invested in the project throughout the process. Their knowledge and creativity along with their professionalism and attentive customer service made the entire experience top notch.”

About Alyson Schafer
Alyson Schafer is a psychotherapist, author and internationally acclaimed parenting expert who empowers families by sharing her principles, rules and tools for raising happy and healthy kids. Parents can count on help from Alyson whether they are simply looking for a bite size tip to see them through a melt down or delve further to transform their family life. Her style is fast, witty, warm and encouraging. Alyson delivers her deep insights in ways that today’s busy parents can easily understand and apply immediately. For more information, please visit or contact Alyson Schafer at [email protected].

About Reshift Media
Reshift Media Inc. is a digital marketing agency that works with companies worldwide to redesign and redevelop web/mobile sites, conceive and execute innovative social media approaches and implement leading-edge search engine strategies. For more information, please visit or contact Jen McDonnell at [email protected].


Alyson Schafer


Jen McDonnell

Jen is the Vice President of Content and Social Media at Reshift Media, where she manages a team responsible for the social strategies for several national and international brands. She has a strong content background, having previously worked in online journalism for 10 years. Her articles have been published in the National Post, the Ottawa Citizen, the Vancouver Province, the Calgary Herald, Flare, and more.

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