April 17, 2018

Is Facebook Dead For Brands?

Facebook’s privacy issues continue to make headlines daily, with the social media giant recently admitting that it is possible most of its two billion users have had their personal data...

October 17, 2017

How Franchises Can Add Local Involvement to Their Facebook Advertising

Facebook is a tremendous advertising opportunity for almost any business. The depth of geographic, demographic, and interest-based targeting is unmatched by any other advertising media. As we discussed in the...

September 11, 2017

Top Facebook Advertising Opportunities for Franchise Companies

In a previous blog post in this series, we discussed several strategies franchise organizations can pursue to achieve superior Facebook advertising results. In this post, we will cover three of...

January 27, 2017

Facebook Advertising Strategies for Franchises: Guide for Success

Having worked with franchise companies around the world, we here at Reshift Media have seen first-hand that advertising on Facebook and other social networks is much more complicated for franchise...

February 27, 2015

Google Prioritizes Mobile-Friendly Sites Higher in 2015

Google has finally made it official – they announced that starting April 21, 2015 they are updating their algorithm to explicitly include mobile-friendliness as a ranking signal when people are...

February 11, 2015

Finding New Customers Through Local Search

People are dependent on search engines to navigate the web. 93% of all online experiences begin with search, representing a major opportunity for businesses to reach potential new customers who...

January 30, 2015

What the New Facebook Place Tips Feature Means For Businesses and Marketers

Facebook’s objective to connect people with the world around them has taken an innovative step forward with the launch of a new feature called Place Tips. This new feature will...

Holiday Infographic
December 17, 2014

Happy Holidays from Reshift Media!

Reshift Media Toronto
November 5, 2014

Job Posting: Developer

Reshift Media is a Toronto-based digital marketing agency that is growing rapidly. Our mission is to work with our clients as a one-stop destination for cohesive digital design, development, search...

Facebook locations parent child
February 26, 2014

How to Set Up Facebook Locations (Previously Known as Facebook Parent-Child)

We’ve previously discussed the importance of Facebook’s Locations structure (which used to be called Parent-Child) for multi-location businesses or franchises that want to establish a local Facebook presence for each...