Illustration of robot, cellphone, and digital connectivity with large RE letters
June 2, 2023

How Franchise Companies Can Grow Customers Using ChatGPT and AI

The stratospheric rise of ChatGPT has created immense interest in generative artificial intelligence (AI) and its applications for digital marketing and customer growth. Reshift Media has developed several processes and...

Female Owner Of Start Up Coffee Shop Or Restaurant Turning Round Open Sign On Door
November 16, 2022

How to Grow Your Franchise Business During a Downturn

Everyone is talking about the likelihood of an upcoming recession and how that will impact the economy. As a result, prudent businesses are reviewing their forecasts and costs to determine...

Illustration of franchise locations across a map.
November 15, 2022

A Better Digital Marketing Approach for Retailers and Franchises

With the right approach, multi-location businesses such as retailers and franchise organizations have the opportunity to achieve exceptional digital results. Multi-location companies are essentially a collection of local businesses, which...

April 17, 2018

Is Facebook Dead For Brands?

Facebook’s privacy issues continue to make headlines daily, with the social media giant recently admitting that it is possible most of its two billion users have had their personal data...

October 17, 2017

How Franchises Can Add Local Involvement to Their Facebook Advertising

Facebook is a tremendous advertising opportunity for almost any business. The depth of geographic, demographic, and interest-based targeting is unmatched by any other advertising media. As we discussed in the...

September 11, 2017

Top Facebook Advertising Opportunities for Franchise Companies

In a previous blog post in this series, we discussed several strategies franchise organizations can pursue to achieve superior Facebook advertising results. In this post, we will cover three of...

January 27, 2017

Facebook Advertising Strategies for Franchises: Guide for Success

Having worked with franchise companies around the world, we here at Reshift Media have seen first-hand that advertising on Facebook and other social networks is much more complicated for franchise...

February 27, 2015

Google Prioritizes Mobile-Friendly Sites Higher in 2015

Google has finally made it official – they announced that starting April 21, 2015 they are updating their algorithm to explicitly include mobile-friendliness as a ranking signal when people are...

February 11, 2015

Finding New Customers Through Local Search

People are dependent on search engines to navigate the web. 93% of all online experiences begin with search, representing a major opportunity for businesses to reach potential new customers who...

January 30, 2015

What the New Facebook Place Tips Feature Means For Businesses and Marketers

Facebook’s objective to connect people with the world around them has taken an innovative step forward with the launch of a new feature called Place Tips. This new feature will...