How to Grow Your Franchise Business During a Downturn

Everyone is talking about the likelihood of an upcoming recession and how that will impact the economy. As a result, prudent businesses are reviewing their forecasts and costs to determine...

A Better Digital Marketing Approach for Retailers and Franchises

With the right approach, multi-location businesses such as retailers and franchise organizations have the opportunity to achieve exceptional digital results. Multi-location companies are essentially a collection of local businesses, which...

Is Facebook Dead For Brands?

Facebook’s privacy issues continue to make headlines daily, with the social media giant recently admitting that it is possible most of its two billion users have had their personal data...

How Franchises Can Add Local Involvement to Their Facebook Advertising

Facebook is a tremendous advertising opportunity for almost any business. The depth of geographic, demographic, and interest-based targeting is unmatched by any other advertising media. As we discussed in the...

Top Facebook Advertising Opportunities for Franchise Companies

In a previous blog post in this series, we discussed several strategies franchise organizations can pursue to achieve superior Facebook advertising results. In this post, we will cover three of...

Facebook Advertising Strategies for Franchises: Guide for Success

Having worked with franchise companies around the world, we here at Reshift Media have seen first-hand that advertising on Facebook and other social networks is much more complicated for franchise...

Google Prioritizes Mobile-Friendly Sites Higher in 2015

Google has finally made it official – they announced that starting April 21, 2015 they are updating their algorithm to explicitly include mobile-friendliness as a ranking signal when people are...

Finding New Customers Through Local Search

People are dependent on search engines to navigate the web. 93% of all online experiences begin with search, representing a major opportunity for businesses to reach potential new customers who...

What the New Facebook Place Tips Feature Means For Businesses and Marketers

Facebook’s objective to connect people with the world around them has taken an innovative step forward with the launch of a new feature called Place Tips. This new feature will...

Happy Holidays from Reshift Media!