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Author: Steve Buors

A comic book-style illustration with a split screen. One side shows ten blue links on a search engine results page and the other side shows conversational results where a woman and robot are "speaking"
December 24, 2025

2026 Playbook for Franchises: Competing in AI Search

This post is part of a series highlighting the chapters of our Top Franchise Digital Marketing Trends 2026 report, designed for franchise executives, marketing leaders, and agency partners to anticipate...

A comic book-style illustration of a man and robot speaking with the text box: Generative AI has transformed how people find, evaluate, and act on information
December 24, 2025

AI-Powered Search & Discovery: The New Search Paradigm

This post is part of a series highlighting the chapters of our Top Franchise Digital Marketing Trends 2026 report, designed for franchise executives, marketing leaders, and agency partners to anticipate...

A comic book-style illustration of an office environment with human and robot employees
December 17, 2025

2026 Playbook for Franchises: AI as a System

This post is part of a series highlighting the chapters of our Top Franchise Digital Marketing Trends 2026 report, designed for franchise executives, marketing leaders, and agency partners to anticipate...

A comic book-style illustration with a woman and robot in a conversation
December 17, 2025

What to Expect from AI in Franchise Marketing in 2026

The pace of transformation in digital marketing has never been faster or more consequential. The combination of artificial intelligence, automation, privacy reform, and shifting consumer behavior is redefining how brands...

Social Shopping Trends for Franchise Companies in 2025
December 20, 2024

Social Shopping Trends for Franchise Companies in 2025

Social media has evolved beyond just connecting people—it is now an integral part of the buying journey. People are actively seeking out information about products and services on social media...

How Franchise Companies Can Capitalize on Social Search in 2025
December 20, 2024

How Franchise Companies Can Capitalize on Social Search in 2025

Younger generations are increasingly using social media platforms for discovery rather than traditional search engines. Forbes reports that Instagram ranks as the top search platform for Gen Z, with 67%...

Franchise Marketing Data Privacy Update for 2025
December 20, 2024

Franchise Marketing Data Privacy Update for 2025

People are becoming increasingly aware of the value of their personal data and are demanding more control over how it’s used. As privacy concerns among consumers continue to rise and...

Influencer Marketing for Franchise Companies is Going Nano
December 20, 2024

Influencer Marketing for Franchise Companies is Going “Nano”

Influencers have become an important part of the digital marketing ecosystem. In 2024, 80% of companies reported allocating budget towards influencer marketing.  We can generally define influencers as belonging to...

Video is a Must-Have Marketing Tool for Franchise Companies in 2025
December 20, 2024

Video is a Must-Have Marketing Tool for Franchise Companies in 2025

With video accounting for more than 82% of all online traffic, it simply cannot be ignored as a marketing tool for franchise organizations. Consumers are increasingly turning to videos not...

Voice Search for Franchise Companies in 2025
December 20, 2024

What Franchise Companies Need to Know About Voice Search in 2025

Voice search is becoming an integral part of how people find the information they are looking for. Although voice-enabled search has been around for some time, recent breakthroughs and the...

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