Blog

November 9, 2022

Should Brands Be on BeReal?

With 10+ million daily active users, BeReal is a social platform that is growing in popularity by the day. The premise? You must show who you are at a moment’s...

November 4, 2022

Franchise Website Best Practices

A website that reflects your brand and ranks well in search is important no matter what type of industry you operate in. This is particularly true for franchise systems because...

illustration of website on desktop screen

November 1, 2022

How to Set Up Your Franchise Website to Win at Search

Franchise websites are very different than “typical” websites because they need to support all of the company’s franchise locations, as well as the brand overall. This presents a unique problem...

Hand holding mobile phone that is displaying Instagram Live feature.

September 1, 2022

How to Use Instagram Live to Increase Your Brand’s Visibility

Instagram Live is a popular choice among many celebrities and social media influencers to connect with supporters, but it can also be a great tool for brands to turn to...

August 29, 2022

4 Ways to Optimize Your Advertising Campaign on TikTok

If you are a part of the 1.7 billion+ active monthly users on TikTok, you know how monumental this platform is. While its advanced algorithm delivers curated content to users...

August 16, 2022

How to Develop Brand Identity on Digital Platforms

Imagine you have a Venn Diagram in front of you with one circle that outlines who your brand is (including what it represents, your voice, your message, your personality, and...

May 4, 2022

Blogging Strategies for Franchise Websites

Blogging on your main franchise website, as well as on your various location-specific microsites, can be a great way to increase traffic, generate and maintain customer engagement, position your brand...

Facebook Special Ad Category interface that lists categories about credit, employment, housing, or social issues, elections or politics.

May 4, 2022

What You Need to Know about Facebook’s Special Ads Category

What is the Facebook Special Ad Category & Why Does It Exist? Facebook’s Special Ad Category encompasses any ads that pertain to employment, credit, housing, and politics. This means that...

A phone screen displaying a Google result for Google Analytics

April 22, 2022

Google Enforces Privacy Sandbox, Google Analytics 4 to Address Data Privacy

Google is implementing several new changes to address the privacy concerns that continue to loom over the search engine giant, particularly surrounding the ways in which it processes data from...

April 4, 2022

3 Reasons to Stop Pausing Your Paid Social Campaigns on the Weekend

You have likely heard recommendations about the “best times” to run paid social advertising campaigns, but what about the best times to pause them? There is a common belief that...

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