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A cartoon of a man pointing to the words "Why You Need Structured Data (Schema Markup)"

July 2, 2025

Marketing Minute: Why Your Website Needs Structured Data

As a franchise owner, it’s essential that your website has structured data (also known as Schema Markup). This special code is applied to your website to let search engines and...

A cartoon roblo with the words How to Grow Traffic Even with AI Overviews

June 24, 2025

Marketing Minute: Grow Website Traffic Despite Google’s AI Overviews

In this week’s Marketing Minute, we tackle AI Overviews’ impact on SEO. When consumers get answers directly from Google, they don’t click through to your website — meaning fewer leads,...

A cartoon robot next to the words "Generative AI is reshaping SEO"

June 17, 2025

Marketing Minute: How Generative AI is Revolutionizing SEO for Franchise Brands

We’re tackling complex digital marketing topics in 5 minutes or less! In this week’s video, Reshift’s Steve Buors tells us how generative AI is reshaping SEO as we know it....

June 9, 2025

How to Build a Scalable Customer Acquisition Engine For Your Franchise

In the latest Franchising Matters video, Steve Buors, CEO and Co-Founder of Reshift Media Inc., outlines actionable strategies that franchise companies can use to create a highly effective and repeatable...

June 5, 2025

Reshift Media Proudly Celebrates the Inaugural World Franchise Day

On June 11, 2025, the global franchise community will come together for the very first World Franchise Day—a new international initiative created to recognize and celebrate the benefits of franchising...

franchise interest in the US in Q1 of 2025

May 23, 2025

US’s Franchise Development Lead Generation Trends: 2025 Q1

Reshift Media works with dozens of franchise organizations on digital marketing strategies to attract new franchisees to their networks. We’ve also developed Franify, the world’s most popular franchise development digital...

May 23, 2025

Canada’s Franchise Development Lead Generation Trends: 2025 Q1

Here at Reshift Media, we work with dozens of franchise organizations to cultivate their franchise lead pipeline using digital marketing strategies. We’re also the inventors and owners of Franify, which...

A cartoon of a man giving a thumbs up next to a revving car and a chart showing improvements

May 22, 2025

How Franchise Companies Can Create Winning Websites

In Reshift Media’s latest free video and report, we outline actionable strategies franchise companies can use to turn their websites into powerful growth engines. Whether you’re an emerging franchise brand...

Nathan Oxford and Steve Buors at the CFA Convention

April 9, 2025

Live from the 2025 CFA Convention with Nathan Oxford, Vice President of Operations & Growth Strategy at Jani-King Canada

In this special episode, we are live from the Canadian Franchise Association National Convention, where we chatted with Nathan Oxford, Vice President of Operations & Growth Strategy at Jani-King Canada....

Mark Cunningham & Steve Buors at the CFA Convention

April 9, 2025

Live from the 2025 CFA Convention with Mark Cunningham President & COO at Smoke’s Poutinerie Inc.

In this special episode, we are live from the Canadian Franchise Association National Convention, where we caught up with Mark Cunningham, President & COO at Smoke’s Poutinerie Inc. About Smoke’s...

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