Blog

December 6, 2024

New Influencer Disclosure Guidelines for U.S. and Canada

The influencer marketing industry continues to grow rapidly, with more brands incorporating influencers into their marketing strategies and individuals becoming content creators. Whether you’re planning an influencer campaign or participating...

November 15, 2024

Navigating the FTC’s Updated Endorsement Guidelines for Influencer Content

The Federal Trade Commission (FTC) recently announced new endorsement guidelines aimed at deceptive advertising rules, which took effect in October 2024. The FTC Final Rule Banning Fake Consumer Reviews and...

October 22, 2024

Reshift Media Wins Gold at 2024 Davey Awards

The 20th annual Davey Awards recipients have been announced, and we are thrilled to share the news that Reshift Media took home Gold for the franchise advertising campaign we delivered...

October 9, 2024

Reshift Media’s Pizza Hut Franchise Campaign Wins Silver at the 2024 w3 Awards

The winners of the 19th Annual w3 Awards have been announced by the Academy of Interactive and Visual Arts, and we are proud to share the news that Reshift Media...

A map of the US with the headline Reshift Media + Amazon Ads

September 26, 2024

Amazon and Reshift Media Create Exclusive Free Advertising Opportunity for Franchise Companies

September 26, 2024 – Reshift Media has partnered with Amazon to create an exclusive advertising opportunity for franchise organizations. Amazon is expanding its advertising capabilities to allow non-product sellers to...

A woman looking at her phone with the headline Amazon Ads

September 26, 2024

We’ve Tried Amazon’s New Ad Platform. Here Are Our First Impressions

Amazon recently expanded its ad offerings to businesses that don’t sell products on their platform, allowing brands a new avenue to explore when it comes to marketing opportunities. Considering the...

Entrepreneur's Top Franchise Suppliers ranking

September 17, 2024

Reshift Media Ranks #1 in Entrepreneur’s 2024 Top Franchise Suppliers—Marketing Category

Entrepreneur has released its highly anticipated Top Franchise Suppliers ranking, and we are honoured to share the news that Reshift Media has ranked #1 in the Marketing category! The annual...

August 14, 2024

Reshift Media Named 2024 Marketing Disruptor of the Year by the International Business Awards

We are proud to announce that Reshift Media has been named Marketing Disruptor of the Year by the International Business Awards (also known as the Stevie® Awards). The International Business...

illustration of person holding briefcase walking up increasing graphic line

August 7, 2024

Franchise Development 2024 Trends and 2025 Forecast

Franchise development has experienced a significant amount of change over the last few years. Challenging economic conditions have affected the number of people interested in opening their own franchise, while...

There was a leak of thousands of Google documents which may change how we think about SEO

June 18, 2024

Video: What the Google Leak Means for Franchise SEO and How your Company Can Benefit

In this week’s episode, we discuss the a leak of thousands of Google documents, which may change how we think about SEO, particularly for franchise companies. We discuss how site...

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