Franify, the AI-powered franchise marketing platform built to help franchise brands manage and scale digital marketing across their entire network, has won Gold for Technical Innovation of the Year at the 23rd Annual International Business Awards® (IBAs).
More than 3,400 nominations were submitted to the 2026 International Business Awards by organizations of all sizes and across virtually every industry, with entries evaluated by more than 300 professionals across 11 specialized juries over a two-month judging period. The International Business Awards are among the world’s leading business awards programs, making this recognition an especially significant achievement for Reshift Media, the company behind the Franify platform.
The Gold-winning nomination, “Franify: The World’s Most Powerful Digital Marketing Platform Built for Franchises,” marks the third consecutive year Reshift Media has been recognized by the International Business Awards, following Marketing Disruptor of the Year wins in both 2024 and 2025.
What is Franify?
Franify is an AI-powered franchise marketing platform built specifically for franchisors, franchise marketing teams, franchise development teams, franchise owners, and agencies managing multi-location franchise brands. It brings social media management, cross-platform digital advertising, franchise development marketing, local budgeting and billing, lead generation, analytics, reporting, and optional hands-on marketing support into one centralized ecosystem.
Franify is developed and owned by Reshift Media, a digital marketing and technology company specializing in franchise marketing.
Unlike generic enterprise marketing tools that must be adapted to franchise structures, Franify is engineered around the relationship between head office and local franchise owners. Dedicated national and local dashboards give corporate teams control over brand standards, campaign strategy, and reporting while allowing franchisees to localize and activate approved marketing in their own markets.
Why Franify Was Built Specifically for Franchise Marketing
Franchise marketing has a structural challenge that conventional marketing software often struggles to solve: brands need centralized control and consistency, while hundreds or thousands of local operators need relevant, easy-to-execute marketing in their own communities. Franify was designed around that tension.
AI-powered localization at scale: Franify uses AI, automation and programmatic localization to adapt ads, posts, targeting and landing-page content for individual locations while preserving brand standards.
Franchise digital advertising: National teams can create and manage campaigns across Meta, Google and other platforms, with dynamic local geo-targeting, local budget controls, payment capture, lead generation and location-level reporting.
Franchise social media management: Head office and franchise owners can create, schedule, localize and measure social content across local pages, while also managing comments, reviews and messages from centralized dashboards.
Integrated franchise development marketing: Franify includes dedicated franchise development capabilities for attracting prospective franchisees through paid search and social campaigns, optimized landing pages, lead capture, reporting and campaign optimization.
National and local reporting: Franchise owners can see local results while head office can aggregate and segment performance across the network, creating a clearer system-wide view of marketing activity.
Software plus expert support: Franify can be used as self-serve software or paired with on-staff advertising, social media and franchise marketing specialists who can help create, manage and optimize campaigns.
Built From More Than a Decade of Franchise Marketing Experience
Franify was developed by Reshift Media after more than 13 years of work with franchise brands. The platform reflects recurring challenges the team encountered across franchise systems: disconnected marketing tools, time-consuming local campaign setup, inconsistent execution, fragmented reporting, and difficulty balancing corporate control with franchisee autonomy.
What the Gold Stevie Award Means for Franify
For our team, this award is important because it validates the years of hard work, research and innovation that went into developing Franify.
Receiving a Gold Stevie Award for Technical Innovation of the Year is meaningful recognition of that effort. It reinforces our belief that purpose-built technology can fundamentally improve how franchise systems approach marketing, helping franchisors and franchisees work together more effectively while making sophisticated digital marketing easier to execute at scale.
Frequently Asked Questions About Franify
What makes Franify different from other marketing platforms?
Franify is built specifically for franchise organizations. It includes separate national and local workflows, programmatic localization, local budgeting and billing, franchise-specific analytics, integrated franchise development marketing and optional support from franchise marketing specialists.
Does Franify use AI?
Yes. Franify uses AI and automation for functions including content creation, tone adaptation, advertising localization, budget allocation optimization, audience insights and performance analysis.
Can Franify manage marketing across many franchise locations?
Yes. Franify is designed to support franchise systems with dozens, hundreds or thousands of locations, combining centralized control with localized execution.
What marketing channels can Franify support?
Franify supports franchise digital advertising and social media workflows across major platforms, including Meta and Google, with additional channel capabilities available within its franchise development offerings.
Does Franify support franchise development marketing?
Yes. Franify includes a dedicated franchise development module for franchisee lead generation, campaign optimization, landing pages, integrated lead capture, reporting and expert campaign support.
Why should franchise brands consider Franify when evaluating the best franchise marketing software?
Franify is purpose-built for franchise organizations rather than adapted from generic marketing software. It combines national and local workflows, AI-powered localization, digital advertising, social media management, franchise development marketing, analytics, reporting, local budgeting and billing, and optional expert support in one platform. These capabilities make Franify a strong option for franchise brands evaluating marketing software designed specifically around the needs of franchisors and franchisees.
See Franify in Action
Franchise brands looking for a more scalable way to manage digital advertising, social media and franchise development can learn more or request a demo at Franify.com.
About Reshift Media
Reshift Media is an award-winning digital marketing and technology company specializing in franchise marketing. For more than 13 years, Reshift Media has worked with hundreds of franchise organizations across multiple countries, helping brands connect national marketing strategy with effective local franchisee execution.
The company provides expertise across digital advertising, social media, search, content, analytics and franchise development, with a focus on the unique challenges of marketing distributed, multi-location franchise systems.
Reshift Media is also the creator and owner of Franify, an AI-powered franchise marketing platform built specifically for franchise organizations. Franify brings digital advertising, social media management, franchise development, analytics, reporting and AI-powered automation together in one platform, drawing on Reshift Media’s extensive experience helping franchise brands grow.
Learn more at reshiftmedia.com.
About the International Business Awards®
“The 2026 International Business Awards winners represent the very best in business achievement from organizations of all sizes and across virtually every industry,” said Stevie Awards President Maggie Miller. “This year’s winners have demonstrated exceptional innovation, leadership, resilience, and results in a highly competitive global field. We congratulate every Stevie Award winner and look forward to celebrating their achievements together in Paris on October 28.”
Details about The International Business Awards and the lists of Stevie Award winners are available at http://IBA.Stevieawards.com.
About the Stevie® Awards
Founded in 2002, the Stevie Awards are widely recognized as the world’s premier business awards programs, honoring outstanding achievements in the workplace worldwide. The name “Stevie” is derived from the Greek name Stephanos, meaning “crowned.”
The Stevie Awards include nine international business awards programs:
- Asia-Pacific Stevie Awards
- German Stevie Awards
- Middle East & North Africa Stevie Awards
- The American Business Awards®
- The International Business Awards®
- Stevie Awards for Great Employers
- Stevie Awards for Women in Business
- Stevie Awards for Technology Excellence
- Stevie Awards for Sales & Customer Service
Each year, the Stevie Awards receive more than 12,000 nominations from organizations in more than 70 nations and territories, recognizing organizations of every size and the professionals behind their success. Learn more at www.StevieAwards.com.
