Reshift Media Are Two-Time Award Winners at the 2023 Davey Awards

It is with great pride to announce that Reshift Media has been awarded Gold and Silver at the 19^th Annual Davey Awards. The Daveys honour the outstanding creative work produced by small ad agencies, production and design firms, independent creators, and more from around the world. Among the 2,000+ entries this year, we are incredibly grateful that we were selected for the work our team completed for our award-winning client, Dogtopia—North America’s fastest-growing pet franchise.

Our wins, which were announced by the Academy of Interactive and Visual Arts, are as follows:

• Gold: Go Local to Grow National, Campaign—Social Media
• Silver: Pet Services Franchise Website

The complete list of award winners is available on the Davey Awards website in their Winners Gallery.

We launched this award-winning campaign to address Dogtopia’s need to increase customer growth within their 240+ locations, with a particular focus on their newly opened locations. Using our proprietary software platform, the Brand Amplifier, Dogtopia’s franchisees deployed campaigns using Facebook, Instagram, and search engine advertising with approved, on-brand creative and copy that included some specifics of their location (i.e., store name, location details, etc.). Thanks to the automation and machine learning components of our platform, we could create local geotargeted campaigns at scale.

We successfully met Dogtopia’s national objective by taking this local growth approach, which resulted in incredible results. Receiving recognition from the Davey Awards is a great honour, especially when only approximately 20% of total entries are selected as Gold Winners.

Jen McDonnell, Reshift Media’s VP of Content and Social Media, said, “We’re thrilled to win this award. Helping Dogtopia create locally relevant advertising campaigns at scale was a team effort and everyone at Reshift should be proud of all the creativity that went into this initiative.”

The Dogtopia franchise website is the culmination of work from our design and content teams that we are incredibly proud of. Filled with engaging copy, branded visuals that highlight Dogtopia’s franchise opportunity and optimized with an engaging user experience, the Dogtopia website produces outstanding traction, including a high SEO ranking.

We want to thank the Davey Awards for this great honour and are thrilled to be among the list of outstanding award recipients.

WRITTEN BY

Alexandra Few

Alexandra is a Content Producer at Reshift Media. Her work in our social team includes creating and designing content for social media, as well as researching and developing blog posts, landing pages, and other forms of web content for several brands. She has completed certifications in digital marketing, professional writing, and digital strategy and communications management, and she has published work on topics that range from franchising and social media to music and wellness.