Reshift Media is thrilled to announce that our Pizza Hut campaign won worldwide silver at the MMA SMARTIES X Global 2024 Awards in their Personalization category. This category recognizes campaigns that achieve excellence in delivering highly customized content to consumers, leveraging data and technology to enhance engagement and drive business results.
Reshift helped Pizza Hut, the largest pizza company in the world, craft a local digital marketing approach for its Canadian and UK divisions to help grow online sales by making localized Meta advertising easily available to its franchisees. With Reshift’s proprietary software, the Brand Amplifier, franchisees across Canada and the UK were able to effortlessly launch head office-approved social advertising campaigns in minutes. The franchisees could choose from a range of campaigns and offers, and the ads originated from their local Facebook page and included localized creative to increase relevance. More than 50 unique ad creatives were developed over the course of the campaign period, which when programmatically localized, provided over 54,000 potential local ad variations.
“We’re honoured that our ongoing work with Pizza Hut has been recognized by the SMARTIES Awards,” said Jen McDonnell, Reshift’s VP of Content and Social Media. “We worked hard to create a solution where Pizza Hut franchisees could quickly flight ads to generate online orders and capitalize on local market opportunities, and are thrilled to see our efforts recognized among such impressive contenders worldwide.”
Pizza Hut continues to use Reshift’s industry-leading software to create localized Meta campaigns.
The MMA SMARTIES X Global competition was open to marketing efforts that ran between January 2023 and June 2024. SMARTIES is the world’s first marketing award recognizing innovation with 4 regional and 16 country programs. This annual competition honours leaders, brands, agencies, and tech providers that use technology to pioneer new approaches in modern marketing. Learn more about the awards at mmaglobal.com.
Learn More About the Brand Amplifier
The Brand Amplifier is a proprietary software that applies automation, programmatic localization, and machine learning to help franchise systems save time and dramatically increase digital marketing performance and effectiveness. From Meta and Google advertising to social media management to franchise development, our Brand Amplifier platform offers a franchise marketing solution for global brands. Learn more at www.brandamplifier.io.
