Whatever your social media goals – audience engagement, reputation management, or customer growth – we can help.
In today’s digital world, social media is an essential way to connect with your customers. Networks like Facebook, Twitter, Instagram, LinkedIn, Snapchat and TikTok are the modern equivalent of “word of mouth” marketing. Through organic and paid social strategies, we help brands tailor their messaging and use precise targeting to interact with existing and potential customers in order to drive business growth.
We don’t believe in having a social media presence just because “everybody is doing it, so we need to be there, too.” If you are devoting time and resources to having a presence on Facebook, Twitter, LinkedIn, Instagram, YouTube or any other social network, there should be an underlying business reason for doing so which is tied to measurable results. We work with you to design a custom paid and/or organic social media approach that is aimed at achieving your specific business objectives.
You may want to use social media to improve customer service, acquire new customers, grow sales from existing customers, increase brand loyalty or position yourself as a thought-leader in your industry. Being clear on where social media fits in your overall marketing strategy allows us to develop the right program, personalized to your brand, and implement a customized measurement plan to evaluate results.
We work with creative, media planning, media buying, digital and other agencies to assist them with their clients’ social media advertising needs. Our team can help at any stage of the process as needed – everything from helping brainstorm strategy to running the campaigns to evaluating results and suggesting areas for improvement. We are happy to co-pitch programs if desired, or simply provide ad-hoc support where required.