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January 6, 2026

2026 Playbook for Franchises: Building an AI-Powered Advertising Engine

This post is part of a series highlighting the chapters of our Top Franchise Digital Marketing Trends 2026 report, designed for franchise executives, marketing leaders, and agency partners to anticipate...

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January 6, 2026

AI-Powered Digital Advertising & Personalization: The Rise of Intelligent Media

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September 7, 2025

Maximize Meta Ad Performance with Creative Diversity and Volume

You may have heard the phrase “creative is the new targeting,” but it’s never before been more relevant when it comes to Meta advertising. A combination of privacy issues that...

February 12, 2025

Top Social Ad Creative Trends to Watch in 2025

The digital marketing landscape has become increasingly competitive, with consumers experiencing growing ad fatigue as they are exposed to more and more ads every day. As a result, marketers can...

December 23, 2024

Unlocking the Power of Influencer Marketing for B2B Brands

The marketing teams of business-to-businesses (B2B) have traditionally relied on direct sales tactics, cold calls, LinkedIn connections, and industry events to generate awareness and reach new customers. With the growth...

December 6, 2024

New Influencer Disclosure Guidelines for U.S. and Canada

The influencer marketing industry continues to grow rapidly, with more brands incorporating influencers into their marketing strategies and individuals becoming content creators. Whether you’re planning an influencer campaign or participating...

November 15, 2024

Navigating the FTC’s Updated Endorsement Guidelines for Influencer Content

The Federal Trade Commission (FTC) recently announced new endorsement guidelines aimed at deceptive advertising rules, which took effect in October 2024. The FTC Final Rule Banning Fake Consumer Reviews and...

A map of the US with the headline Reshift Media + Amazon Ads

September 26, 2024

Amazon and Reshift Media Create Exclusive Free Advertising Opportunity for Franchise Companies

September 26, 2024 – Reshift Media has partnered with Amazon to create an exclusive advertising opportunity for franchise organizations. Amazon is expanding its advertising capabilities to allow non-product sellers to...

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September 26, 2024

We’ve Tried Amazon’s New Ad Platform. Here Are Our First Impressions

Amazon recently expanded its ad offerings to businesses that don’t sell products on their platform, allowing brands a new avenue to explore when it comes to marketing opportunities. Considering the...

August 29, 2022

4 Ways to Optimize Your Advertising Campaign on TikTok

If you are a part of the 1.7 billion+ active monthly users on TikTok, you know how monumental this platform is. While its advanced algorithm delivers curated content to users...

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