Blog

June 30, 2020

How COVID-19 Has Changed Consumer Behavior

COVID-19 has transformed the way people interact with the world. For instance, since the pandemic started, internet usage has skyrocketed. Many customers and businesses have become more dependent on online...

April 12, 2019

SMMW Recap: Mark Schaefer on Humanizing Your Marketing Efforts

Once again, Social Media Marketing World (SMMW19) did not disappoint. It doesn’t hurt that I just love the city of San Diego and I can hardly wait to spend three...

December 6, 2016

How to Break Through the Holiday Clutter with Facebook Ads

During the holiday season, a flood of competition for consumer dollars not only takes place in shopping malls but also in advertising spaces on social networks such as Facebook. The...

October 28, 2016

Facebook Updates Call-To-Action Buttons for Local Businesses

Facebook is testing a new feature for businesses that will allow them to connect directly with customers on mobile via tailor-made call-to-action buttons that can lead to actual transactions set...

March 15, 2016

Facebook Lead Ads: Everything You Need to Know

Facebook recently introduced Lead Ads, an ad unit that makes it even easier for businesses and marketers to connect to potential customers. It’s a cost-effective alternative to sending users to...

February 4, 2014

What Facebook’s Paper App Means for Marketers

Facebook has finally launched its much anticipated new app, Paper. It is only available in the US as an iPhone app, however Canadians can follow a simple workaround to download...

September 17, 2012

Reshift Media in the News

Our recent press release made a splash in Canadian media last week when it was picked up by various outlets. Here’s just a sample of people who are talking about...