Tag: marketing
SMMW Recap: Mark Schaefer on Humanizing Your Marketing Efforts
Once again, Social Media Marketing World (SMMW19) did not disappoint. It doesn’t hurt that I just love the city of San Diego and I can hardly wait to spend three days each year where some of the brightest minds…
How to Break Through the Holiday Clutter with Facebook Ads
During the holiday season, a flood of competition for consumer dollars not only takes place in shopping malls but also in advertising spaces on social networks such as Facebook. The businesses that fully understand how the bidding process works for…
Facebook Updates Call-To-Action Buttons for Local Businesses
Facebook is testing a new feature for businesses that will allow them to connect directly with customers on mobile via tailor-made call-to-action buttons that can lead to actual transactions set entirely within the social media platform’s framework. Currently being tested…
Facebook Lead Ads: Everything You Need to Know
Facebook recently introduced Lead Ads, an ad unit that makes it even easier for businesses and marketers to connect to potential customers. It’s a cost-effective alternative to sending users to your company’s website to fill out a form. Lead ads…
What Facebook’s Paper App Means for Marketers
Facebook has finally launched its much anticipated new app, Paper. It is only available in the US as an iPhone app, however Canadians can follow a simple workaround to download it. We spent quite a bit of time with the…