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January 14, 2026

Short-Form Video: Still King, But Now More Shoppable & Searchable

This post is part of a series highlighting the chapters of our Top Franchise Digital Marketing Trends 2026 report, designed for franchise executives, marketing leaders, and agency partners to anticipate...


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January 12, 2026

2026 Playbook for Franchises: Activating Social Commerce

This post is part of a series highlighting the chapters of our Top Franchise Digital Marketing Trends 2026 report, designed for franchise executives, marketing leaders, and agency partners to anticipate...


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January 12, 2026

Social Commerce: From Engagement Channel to Sales Engine

This post is part of a series highlighting the chapters of our Top Franchise Digital Marketing Trends 2026 report, designed for franchise executives, marketing leaders, and agency partners to anticipate...


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September 7, 2025

Maximize Meta Ad Performance with Creative Diversity and Volume

You may have heard the phrase “creative is the new targeting,” but it’s never before been more relevant when it comes to Meta advertising. A combination of privacy issues that...


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July 23, 2025

Why Everyone’s Talking About Instagram Content Indexing in Google Search

Your business’ Instagram content now has the opportunity to reach a lot more people. As of July 10th, Google and other search engines are now indexing public content from professional...


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January 22, 2025

How to Leverage AI for Social Media Ads

Artificial Intelligence (AI) has become a game-changer for businesses looking to enhance their social media advertising efforts. With the increase of data on platforms like Facebook, Instagram, TikTok, and LinkedIn,...


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January 16, 2025

Using AI to Optimize Social Media Scheduling and Posting

In today’s fast-paced digital landscape, social media has become essential for brands and individuals looking to connect with their audiences. With the high amount of content being shared, having a...


January 5, 2025

How to Create a Facebook Story on a Business Page

Facebook introduced Stories to business pages back in 2017, and since then it’s provided an opportunity to showcase your brand and increase your Facebook engagement. While Instagram  Stories gets all...


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January 3, 2025

How Brands Can Cultivate Authentic Influencer Partnerships and Content

Influencer marketing is an increasingly popular tactic, with many believing it’s a must-have for brands to reach and engage with consumers in this digital age. With an ROI of $5.78...


December 23, 2024

Unlocking the Power of Influencer Marketing for B2B Brands

The marketing teams of business-to-businesses (B2B) have traditionally relied on direct sales tactics, cold calls, LinkedIn connections, and industry events to generate awareness and reach new customers. With the growth...