
How to Create a Facebook Story on a Business Page
With business pages’ organic reach continuing to decrease on Facebook, it’s now more important than ever to experiment with different ways to get your posts in front of as many eyeballs as you possibly can.
Facebook recently rolled out Stories to business pages, which provides another opportunity to showcase your brand and increase your Facebook engagement. While many brands are using disappearing Instagram and Snapchat stories to reach their audience, Facebook Stories has previously been limited to personal profiles, with very little uptick in usage.
The lack of people using Stories on Facebook presents an opportunity for brands to fill that void. Currently only a few businesses are using this feature despite its prime real estate: Stories appear at the top of users’ Facebook News Feed on both desktop and the mobile app.
Facebook’s latest algorithm change prioritizes local news, as well as interactions between friends and family, making it even harder for posts from business pages to been seen without spending money to boost them. It’s now more important than ever to look at alternative ways to interact with your audience. Facebook Stories may help business pages gain some visibility, especially with so few people using them at this stage.
Much like Instagram Stories, Facebook Stories are visual rather than text-based. They can contain multiple photos and videos to communicate a message and will disappear in 24 hours. Currently, business pages can only post Stories using the mobile app, not from desktop.
If you have a business profile on Instagram, you can also push your Instagram Stories to Facebook Stories. Access your settings in the Instagram app, select ‘Story Settings’ and turn on ‘Share Your Story to Facebook.’ With this method, all of your Story analytics will be combined and viewable on Instagram.
Before jumping into Facebook Stories, it’s important to understand the difference between content that makes a good Story versus content that makes a good post. Much like on Instagram, Stories tend to lend themselves better to behind-the-scenes content and often have a more “guerilla marketing” feel than the professional photography you’re more likely to use with posts. You want viewers to watch your story from the beginning to the end by guiding them through a journey. Here are some guidelines to follow on how to create a good Story versus how to create a good post:
Facebook Story | Facebook Post |
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How to create Facebook Stories
Through the Facebook app on your phone, you can directly post Stories by:
- Going to your brand’s page
- Scroll down to where you see ‘Your Page’s Story’
- Click ‘Create a Story’
- Create your Story by taking photos or video, or upload photos and video from your Camera Roll
- You can add filters and text
- Once you’re done, at the bottom of your screen, click the ‘Next’ button
- You will be prompted to add it as a Story, or as a post to your page
- Select “Your Page’s Story” and click the arrow button at the bottom
sherwin -
Hi Lilianne, good day! Thanks to this very informative Tips and Guides about How to Create a Facebook Story on a Business Page, this great help as I am doing online business today…
TR -
Can it be done on a computer, rather than with a cell phone?
KS -
The story option dosn’t appear on my business profile. Do you have any tips to how I can solve this?
Michelle -
Hi Lilianne, I am trying to post from a business page to Instagram. I have the options for publishing to page and story but haven’t got instagram on this page – however it is there on another. Both are signed up for instagram through facebook – I am stumped!! Please help 🙂
Celeste Geber -
Hi Lianne, I see the option on my business page on my android phone, but not on my laptop.
Where is it on the computer please?
Thanks!
Johnny knoxville -
people it literally says can be done from mobile through the App not through a computer….smh
Nikko -
It does not show up on the moble app as well
SONIA MIRA -
hi can you tell me why it doenst allow you to see which person “viewed” your story it only shows an eye in the corner?
Jess Bouren -
Is there any way to view who has viewed your story? It only shows the “eye count” but doesn’t let you click on it. TIA
Ayo -
The story option dosn’t appear on my business page. Do you have any tips to how I can solve this?
Jen McDonnell -
Download the Facebook Pages Manager app and you should be able to see the Story option through that.
Heidi -
I just downloaded the FB Pages Manager app and it’s still not showing up.
jennifer mcmillan -
The story option is not on my business page app.
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osama -
but if my personal profile gets a block from posting or using Facebook futures you will not be able to manage your business page and this is so dumb to link my personal opinion with my ability to access my business page …
Javier Castillo -
Hi, I just created a FB ad linked to my business page and fb created an fb story and Instagram story but I can’t figure out how to get these to show on my page stories. Any help is appreciated. Thx
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eva -
Hi, i tried to find the Story option on mobile, for business profile fb but it doesn’t show me the option? Please help?
Dani -
I have the same problem as another commenter. The “your pages story” option is not showing on my business page through the facebook app or pages manager.
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Lisa Sicard -
Same with mine, driving me crazy looking around to find it! I wonder if they haven’t rolled out stories to all pages yet?
Nagesh -
Wow Nice information thank you
Elizabeth -
While viewing your FB biz page on your phone, at the top there are two ways of viewing the page- A) Activity B)Insights. If you view it on the insights option and scroll to the bottom under “reccomended actions” that is where I found it. The icon doesn’t look exactly like it is pictured in this article.
Kate -
I manage more than one page. I can only see the option to share stories on one of them 🙁
Heidi -
Elizabeth, Could you describe in a bit more detail where you are seeing the choices “1) Activity B)Insights”? I don’t see them on my phone. When I click the Insights tab from my computer, I get several choices along the left column, one of which is stories, but clicking there only brings me to an page for story “insights” of which there are none…given that I can’t seem to find a way to post any. It almost sounds as though there isn’t much consistency in what people are seeing on their various business FB pages. Is that possible? Confused….