How to Create a Facebook Story on a Business Page
With business pages’ organic reach continuing to decrease on Facebook, it’s now more important than ever to experiment with different ways to get your posts in front of as many eyeballs as you possibly can.
Facebook recently rolled out Stories to business pages, which provides another opportunity to showcase your brand and increase your Facebook engagement. While many brands are using disappearing Instagram and Snapchat stories to reach their Audience, Facebook Stories has previously been limited to personal profiles, with very little uptick in usage.
Facebook’s latest algorithm change prioritizes local news, as well as interactions between friends and family, making it even harder for posts from business pages to be seen without spending money to boost them. It’s now more important than ever to look at alternative ways to interact with your audience. Facebook Stories may help business pages gain some visibility, especially with so few people using them at this stage.
Much like Instagram Stories, Facebook Stories are visual rather than text-based. They can contain multiple photos and videos to communicate a message and disappear 24 hours. Business pages can only post Stories using the mobile app, not from the desktop.
Before jumping into Facebook Stories, it’s important to understand the difference between content that makes a good Story versus content that makes a good post. Much like on Instagram, Stories tend to lend themselves better to behind-the-scenes content and often have a more “guerilla marketing” feel than the professional photography you’re more likely to use with posts. You want viewers to watch your Story from the beginning to the end by guiding them through a journey. Here are some guidelines to follow on how to create a good Story versus how to create a good post:
Facebook Story |
Facebook Post |
|
|
How to create Facebook Stories
To share Facebook Stories, you must be an admin or editor of your brand’s page. Through the Facebook app on your phone or your page’s Creator Studio tab on desktop, you can directly post Stories by:
1. Going to your brand’s page
2. Scroll down to where you see Create Story in the top middle of the screen indicating a menu
3. Click Create a Story.
4. Create your Story by taking photos or video, or upload photos and video from your Camera Roll
- Tap BOOMERANG to create captivating mini videos that loop back and forth
- Tap MOOD to create GIF-centric Stories frames to convey a chosen feeling
- Tap POLL to ask a question, customize the answers and let people vote for their favorite option.
- Tap MUSIC to add a clip of a song to your photo or video.
5. Add filters, text or draw on it. Tap Effects to add other creative effects to your photo or video, or Save to save it to your camera roll.
6. Add a Call-To-Action button (Book Now/Get Directions/Learn More/Call Now/See Event/See Offer..) to your Page’s story so people can interact with your page
7. Tap Done, then tap Share To Story
How do I share your Instagram story to Facebook?
If you have a business profile on Instagram, you can allow your Instagram Stories to be shared to Facebook Stories automatically:
- Access your settings in the Instagram app
- Select ‘Story Settings’
- Turn on ‘Share Your Story to Facebook.’
With this method, all of your Story analytics will be combined and viewable on Instagram.
You can also push your Instagram Stories to Facebook Stories manually.
- Start creating a story, then tap Send to.
- Below Your Story, tap Sharing Options.
- Select Share to Facebook Every Time or Share Once.
- Tap Share.
sherwin -
Hi Lilianne, good day! Thanks to this very informative Tips and Guides about How to Create a Facebook Story on a Business Page, this great help as I am doing online business today…
TR -
Can it be done on a computer, rather than with a cell phone?
KS -
The story option dosn’t appear on my business profile. Do you have any tips to how I can solve this?
Michelle -
Hi Lilianne, I am trying to post from a business page to Instagram. I have the options for publishing to page and story but haven’t got instagram on this page – however it is there on another. Both are signed up for instagram through facebook – I am stumped!! Please help 🙂
Celeste Geber -
Hi Lianne, I see the option on my business page on my android phone, but not on my laptop.
Where is it on the computer please?
Thanks!
Johnny knoxville -
people it literally says can be done from mobile through the App not through a computer….smh
Nikko -
It does not show up on the moble app as well
SONIA MIRA -
hi can you tell me why it doenst allow you to see which person “viewed” your story it only shows an eye in the corner?
Jess Bouren -
Is there any way to view who has viewed your story? It only shows the “eye count” but doesn’t let you click on it. TIA
Ayo -
The story option dosn’t appear on my business page. Do you have any tips to how I can solve this?
Jen McDonnell -
Download the Facebook Pages Manager app and you should be able to see the Story option through that.
Heidi -
I just downloaded the FB Pages Manager app and it’s still not showing up.
jennifer mcmillan -
The story option is not on my business page app.
goodwin -
Email, Mrs Flora Finance via; (floralenders001@gmail. com)
for a real loan.. for I got my loan from them after reading about their loan offers on TV and my debts are fully settled now.
osama -
but if my personal profile gets a block from posting or using Facebook futures you will not be able to manage your business page and this is so dumb to link my personal opinion with my ability to access my business page …
Lyndon Williams -
Why you should always add a second admin to your page! Been there! Feel for you.
Javier Castillo -
Hi, I just created a FB ad linked to my business page and fb created an fb story and Instagram story but I can’t figure out how to get these to show on my page stories. Any help is appreciated. Thx
james -
Need to let everyone out there that need financial assistance know that i finally meet with an legit online lender which i contacted for a loan and receive the loan from her in the next 48 hours without any delay or changers involved , If you are interested in any loan to pay off your bill and solve other problem kindly contact (christywalton355@gmail.com) he is really a legit lender i swore to God just give her a try and see what happen next i never believe this , So happy now just got my new home and living well with my family .
eva -
Hi, i tried to find the Story option on mobile, for business profile fb but it doesn’t show me the option? Please help?
Dani -
I have the same problem as another commenter. The “your pages story” option is not showing on my business page through the facebook app or pages manager.
Lisa Sicard -
Same with mine, driving me crazy looking around to find it! I wonder if they haven’t rolled out stories to all pages yet?
Jen McDonnell -
If it’s not on your page yet, try downloading Facebook’s Page Manager app.
Nagesh -
Wow Nice information thank you
Elizabeth -
While viewing your FB biz page on your phone, at the top there are two ways of viewing the page- A) Activity B)Insights. If you view it on the insights option and scroll to the bottom under “reccomended actions” that is where I found it. The icon doesn’t look exactly like it is pictured in this article.
Eve -
this worked thank you
Lyndon Williams -
This worked! Thanks a ton, Liz! You are a life-saver!
Kate -
I manage more than one page. I can only see the option to share stories on one of them 🙁
Heidi -
Elizabeth, Could you describe in a bit more detail where you are seeing the choices “1) Activity B)Insights”? I don’t see them on my phone. When I click the Insights tab from my computer, I get several choices along the left column, one of which is stories, but clicking there only brings me to an page for story “insights” of which there are none…given that I can’t seem to find a way to post any. It almost sounds as though there isn’t much consistency in what people are seeing on their various business FB pages. Is that possible? Confused….
Jen McDonnell -
If it’s not on your page yet, try downloading Facebook’s Page Manager app.
Lori Galloway -
I had a really hard time finding this too! You just click on your profile picture…the “+” symbol and a box pops up for you to add to your story!
Red Wortham -
OMGoodness! I can’t tell you how frustrating it was to try to find the link to create story over and over! People above were correct for temporary options like bottom of insights “recommended actions” until it was not one of the recommended actions anymore! FINALLY, the profile picture Plus is NOT the most intuitive place to find this. THANK YOU for posting!
Rachel -
Yeah, I’m not seeing it even on the Facebook’s Page Manager app.
Heidi -
THANK YOU, Lori!!!!
SPENCER WILSON -
TESTIMONY!!!TESTIMONY!!!
This is the only loan company that i can grant you legit loan within 4 hours you can contact him for any kind of loan they are there to help you this is there direct contact email:spencerloan.usa@hotmail .comOr you can text and also whatsApp them via +1-786-651-3688
Amy Lofgreen -
Of my 100+ facebook pages I have editing right to, I have 3 that do not have the + on the profile. I cannot find anyway to post on these 3 accounts. Please advise!
Valérie Kervella -
Thank You Lori Galloway
David -
Where is it on facebook pages manager app? I can’t find it anywhere on the app or desktop.
Anita -
I can’t find on Desktop, I can see on App
ilnet.co -
thanks for the post, helped me!
marym -
Please update to accommodate the updates.
Roland Denzel -
On some pages you have to enable it in ‘Insights’ first. After that you’ll be able to create them IN Insights or using the little + on the lower right of your profile picture
Heidi -
I clicked within ‘Insights’ on ‘Stories.’ All it said is that there are no insights because there are no stories. Could you share what you see when you go to stories to “enable ‘insights'”? Thank you!
Heidi -
Aha! I found it. Ignore my last email. Thanks.
silenciobarnes -
Was struggling with this. Found the suggestion about using the insights section here, and it worked for me.
— Opened page from the regular android app (not the Pages app)
— Went to the Insights section and clicked “See All”
— Option to turn on stories was second section down from the top
After turning the feature on, I still could not share anything posted prior to turning it on. I could make a new story ONLY by using the option under insights.
Sharing to story fails when trying to do it after posting to the timeline. No story options whatsoever exist for me in the Pages app. But, it’s progress 😀
Note to admins: This post shows up high in search results, it might be a good idea to update the post with the information about the insight section.
Avi Vman -
If i making a video for facebook story what resolution should i get?
Josh -
The better way that you explained. And I love your job. Go ahead and keep it up.
Armstrong James -
Do you need a loan to pay off your bills or to set up a new
business of your own etc? if interested email us via;;armstrongjamesloan8@gmail.com
Sarah -
When you go onto your page where it says ‘create a post’ underneath you should see ‘add to story’ this will allow you to create content to be shared out from your page to a story.
In order to see how much engagement, etc you are getting if you click insights then you can see how many people are clicking on it, etc 🙂
ROSE -
I would like to edit Story in my Fb page.
but couldn’t see “Your page’s story” nor “Edit page’s story”
Any help is greatly appreciated. 🙂
Lilianne Le -
Unfortunately, stories cannot be edited after it has been posted.
wcp23005 -
I manage a business page. When I created a story from the business page (on my cell), it shows that I personally created the story (not the business). Help!
Lilianne Le -
Download the Facebook Pages app, and they can create stories on their page from there!
wcp23005 -
Facebook Pages Manager app? For business?
Lilianne Le -
Correct, the Facebook Pages Manager.
Subh -
Unable to publish story using the desktop interface.
Tiana Burger -
How can you publish a story from a computer?
Lilianne Le -
Yes, you can publish a story from a computer. On the Facebook desktop, there’s a ‘create’ botton located at the top right of the page, click that button and select ‘Story’ and you can either create a a photo story or create a text story.
Rachel McKelvey -
Doesn’t seem like there’s a way to do a video Story from a Facebook business page anymore 🙁