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Facebook Special Ad Category interface that lists categories about credit, employment, housing, or social issues, elections or politics.
July 20, 2021

What You Need to Know about Facebook’s Special Ads Category

What is the Facebook Special Ad Category & Why Does It Exist? Facebook’s Special Ad Category encompasses any ads that pertain to employment, credit, housing, and politics. This means that...


Woman in yellow shirt holding phone and smiling.
July 8, 2021

How to Create Click-Worthy Ads on Facebook

Facebook remains one of the top social media channels in the world and plays a significant role in social media advertising. For instance, Facebook ads can gather an advertising audience...


an image of an ad with an x, and an ad with a checkmark
June 6, 2021

Why Are My Facebook Ads Getting Rejected?

If you’ve ever advertised on Facebook, you may have had some of your ads rejected. This can be confusing and frustrating, especially if you believe your ads are not violating...


how apple ios14 affects Facebook ads
March 12, 2021

How Apple’s iOS 14 Update Will Affect Facebook and Instagram Advertisers

Apple recently announced a new App Tracking Transparency framework as part of the upcoming iOS 14 release, which is expected in the Spring of 2021. This new framework will prompt...


January 22, 2021

How To Use Facebook Frames To Promote Your Brand

Have you considered using Facebook frames on your business page? Facebook’s Frame Studio lets you design custom frames to overlay Facebook Stories, photos and profile pictures. You can use them...


Facebook merge pages
January 21, 2021

Merging Facebook Pages – Frequently Asked Questions

Previously, we wrote a blog post called “How to Merge Facebook Pages” (which explains how to merge multiple Facebook pages you manage for the same thing, combining check-ins and people...


January 5, 2021

How to Create a Facebook Story on a Business Page

With business pages’ organic reach continuing to decrease on Facebook, it’s now more important than ever to experiment with different ways to get your posts in front of as many...


December 31, 2020

The Coronavirus and Digital Advertising: Risks and Opportunities

Concerns about the increased spreading of Covid-19 around the world are dominating headlines, causing disruptions in the stock market, and increasing fears of a recession.


October 24, 2020

Why You Should Never Use a Fake Facebook Profile to Administer a Business Page

Many business owners or marketers are reluctant to use their real Facebook profile to manage a business page. Some are concerned that they might accidentally post something meant for their...


August 20, 2020

Facebook Is Testing a Diversity Designation for Business Pages

Facebook is testing ways to highlight diverse businesses. Page admins may see a new tab in their business Page’s settings that allows them to identify their company as a diverse...