Tag: Facebook
SMMW Recap: Mark Schaefer on Humanizing Your Marketing Efforts
Once again, Social Media Marketing World (SMMW19) did not disappoint. It doesn’t hurt that I just love the city of San Diego and I can hardly wait to spend three days each year where some of the brightest minds…
Facebook Admin Roles Are Changing
Are you an admin on a Facebook page? Whether you currently have access as an “admin,” “editor,” “advertiser,” or “analyst” your role may soon be changing. Facebook is shifting permissions from their current role-based system to a new, task-based system.…
Highlights from the International Franchise Convention Featuring Gary Vee
I had such a great time down at the International Franchise Convention last month in Las Vegas. With so much of our work being done through teleconferencing and screenshares, it was especially nice to finally meet some of our customers…
How to Fine-Tune Your Facebook Ad Preferences
According to a new PEW Research Centre study, 74% of Facebook users surveyed are unaware that Facebook has a page that allows them to review and update your ad preferences. This page can be very useful as it allows you…
Facebook Imposes Extra Security Measures for Pages with Large Followings
Facebook has implemented an extended verification process for page admins who manage high potential reach pages in an attempt to increase transparency following the Cambridge Analytics scandal, as well to reduce the risk of unauthorized access to those pages. The…
Facebook Redesigns Business Pages, Introduces New Templates
With the decline of organic reach for Facebook business pages, the social media giant is making moves to ensure it remains a vital marketing channel for local and small businesses. Amid a flurry of changes (including phasing out 5-star reviews…
Facebook Locations: Advantages and Limitations
Local business pages have always been an important component of Facebook, with the social network taking major steps in the past few years to make itself the primary destination for local marketing. If you are a brand that has local…
Facebook Moves Away From Star Ratings in Favour of Recommendations
Facebook recommendations has replaced ratings as the way users give feedback about local businesses. Instead of giving a star rating on a one-to-five scale, users are now simply asked whether or not they would recommend a business. The social network…