Tag: Facebook
Facebook Redesigns Business Pages, Introduces New Templates
With the decline of organic reach for Facebook business pages, the social media giant is making moves to ensure it remains a vital marketing channel for local and small businesses. Amid a flurry of changes (including phasing out 5-star reviews…
Facebook Locations: Advantages and Limitations
Local business pages have always been an important component of Facebook, with the social network taking major steps in the past few years to make itself the primary destination for local marketing. If you are a brand that has local…
Facebook Moves Away From Star Ratings in Favour of Recommendations
Facebook recommendations has replaced ratings as the way users give feedback about local businesses. Instead of giving a star rating on a one-to-five scale, users are now simply asked whether or not they would recommend a business. The social network…
How GDPR Affects Your Facebook Tracking and Advertising
In this blog series, we will cover: • Blog 1: What is the GDPR? • Blog 2: What Canadian and US Businesses Need To Know • Current post: How It Affects Your Facebook Tracking and Advertising • Blog 4: How…
Is Facebook Dead For Brands?
Facebook’s privacy issues continue to make headlines daily, with the social media giant recently admitting that it is possible most of its two billion users have had their personal data accessed by “bad actors” in some way. Celebrities are deleting…
Facebook Issues as of March 6, 2018
We’ve noticed that Facebook is experiencing a variety of issues lately, mainly around ad creating and reporting. These issues include: -Reach estimates are sometimes unavailable or incorrect. Facebook says they have intentionally removed some reach estimates after “identifying and subsequently…
How To Use Facebook Frames To Promote Your Brand
Have you considered using Facebook frames on your business page? Facebook’s Frame Studio lets you design custom frames to overlay on Facebook Stories, photos and profile pictures. You can use them on your own content, and you can also share…
Facebook Live 101: How to Use Live Videos to Increase Organic Reach
With Facebook’s recently announced algorithm changes, it is now more difficult than ever for business pages to achieve organic reach. However, Facebook’s announcement indicated that the News Feed would begin to prioritize Live video over standard, “passive” video, which represents…