Instagram has announced the addition of business profiles on their platform and, based on the features these accounts will include, we are recommending any company looking to reach out to their customers on this platform be ready to make the transition.
Instagram’s business page option will initially only be available to companies that already have a business page on Facebook, but the option could be opened up to everyone at a later date. For businesses that already have an existing Instagram account, admins for the page will soon be able to convert it to the business profile through the settings tab.
Instagram’s business pages will include a more robust bio that can include a website URL, street address, and directions for the location. The page will also include a contact button beside the profile photo that can be programmed to allow customers to either call or email businesses straight from their Instagram page.
Once a business profile is added, business page owners will have access to a mobile ad tool that will allow them to convert their organic posts into sponsored ads within the app itself.
As with Facebook, any boosted posts can be targeted to a specific audience for a specified length of time. Businesses will be able to test market a post for free and if there is a lot of engagement, easily turn it into an ad.
Instagram will also allow business accounts to moderate comments and block comments with words or phrases often reported as offensive from appearing on your posts.
Instagram also announced a simple way to get Instagram Insights. Admins will now be able to quickly view details on their most popular posts as well as data such as reach, impressions and total engagement for each post.
For businesses that are also looking for more information on their followers, Instagram will also provide user details including gender, age, and location. All analytics will be available on mobile only at first, but this may change later.
There is no release date for the Instagram business profile option but it should be available in the U.S., Australia, and New Zealand in the “coming months” with a worldwide rollout by the end of 2016.